Business Development Executive

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence.

We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value system. We are committed towards equity, inclusion and accessibility. 

Position Summary: 

Ocularity Analytics is seeking a Business Development Executive to help locate, develop, define, negotiate, and close new business relationships. Your main responsibilities will include shaping the company’s overall approach to digital services from start to finish and overseeing multiple projects across departmental and organisational boundaries. You’ll be expected to perform extensive market research to gather valuable insights and identify industry best practices, then translate those findings into clear digital strategies and measurable goals. As a Business Development Executive, you will work with the marketing and creative teams and oversee the execution of Ocularity’s digital marketing campaigns, to ensure that all of our marketing efforts align with the overarching digital strategy. Your job will be to ensure that the company’s transition to a digital environment is smooth, and that the infrastructure we develop and set up—including website, landing pages, social media accounts, email marketing etc. is effective and reliably brings in new business. The ideal candidate has an analytical mind-set, in-depth knowledge of digital business development, is an expert communicator, and is able to manage a team of professionals in a fast-paced environment.

To excel in this role, you should be an active listener, have a compelling sales personality, a hunger to chase and close new business from cold calls and inbound warm leads. You will be the front of the company and will have the dedication to create and apply and effective sales strategy.

Job Duties (Other Duties as Assigned):

• Developing a comprehensive digital business strategy and overseeing its execution.

• Research and identify potential clients, industries, and markets, for our digital marketing services.

• Business Development Executive informs others about company services and acts as a point of contact for new and existing clients.

• Perform targeting exercises and develop deep human insights to inform ways which Ocularity Analytics can connect with new audiences. Challenge & Inspire teams to think differently.

• Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company’s strong revenue targets in mind and digital marketing goals.

• Build and nurture strong, long-lasting relationships with clients, understanding their unique needs and tailoring solutions accordingly.

• Lead client presentations, negotiations, and proposal development, effectively articulating the value of our services.

• Collaborate with internal teams including design, marketing, and project management to ensure seamless execution of campaigns and projects.

• Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies to provide clients with innovative solutions.

• Manage the entire sales cycle, from lead generation to deal closure, while maintaining accurate and up-to-date sales records.

• Attend industry events, conferences, and networking opportunities to promote our agency's services and expand the client base.

• Contribute to the development of marketing collateral, case studies, and other materials to support business development efforts.

• Provide regular sales reports, forecasts, and insights to the leadership team.

• Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks.

• Bring forwards opportunistic ideas proactively to take advantage of new technologies, launches, pop culture and current events in real time.

• The ability to translate complex business concepts into easy-to-understand strategies and tasks.

• Expert networking skills to generate new business opportunities and nurture relationships with existing clients. 

• Proven success in winning, delivering, and retaining key clients.

• Excellent written and verbal communication skills.

• Ability to work well under pressure.

Qualifications (Education/Experience/Certifications):

• Minimum 4 years of proven business development experience in a digital marketing agency or related industry.

• Bachelor’s degree in business, marketing, or a related field (MBA is a plus).

• Deep understanding of the sales targets preferably talents used to do pitching. Has strong network with Brands.

• Strong track record of exceeding sales targets and driving revenue growth.

• In-depth knowledge of digital marketing services including social media management, web design, performance marketing, SEO, and design-related solutions.

• Ability to think strategically (not just tactically).

• Exceptional communication, negotiation, and presentation skills

• Ability to build rapport with clients and maintain long-term relationships.

• Proficiency in utilizing tools such as LinkedIn Navigator, Sales IQ, and other sales CRMs to identify and target potential clients effectively.

• Demonstrated experience in successfully expanding business into overseas markets, preferably in regions like the USA and Europe.

• Strategic thinker with a keen understanding of market trends and client needs in international markets.

• Self-motivated, proactive, and results-oriented mind-set.

• Experience in managing a complex sales cycle and coordinating cross-functional teams.

• Familiarity with marketing analytics tools and platforms to provide clients with data-driven insights.

• Commercially minded; belief in the power of brands;

• Able to work independently or with less supervision.

• Ability to balance being part of a team while taking responsibility for driving projects from start to finish with minimal supervision.

• Detail-oriented, well organized with good sense of responsibility.

Benefits:

• Competitive base salary and performance-based commission structure.

• Opportunity to work with a talented and creative team in a fast-paced and collaborative environment.

• Ongoing professional development and training to enhance your skills and expertise.

If you are a motivated and experienced Business Development Executive with a passion for digital marketing and a proven track record of success, including expanding into overseas markets like the USA and Europe, we invite you to join our team and contribute to our agency's continued growth and success. Apply today with your updated resume and a cover letter detailing your relevant experience and achievements.

Please contact: hr@ocularityanalytics.com

Location: Udyog Vihar, Phase 5, Gurugram (Haryana)

Job Type: Full-time