Growth Marketing Manager
1 week ago
Responsibilities
- Manage and optimize performance of digital marketing channels.
- Forecast, measure, and analyze digital campaign performance across the funnel.
- Develop and implement digital demand growth strategies.
- Partner with cross-functional teams for trial conversion and activation rate improvement.
- Guide paid efforts across channels, balancing growth and ad spend.
- Oversee ad unit development, testing, and analysis for continuous improvement.
Requirements and skills
- 5 years of experience in user acquisition and growth marketing.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
- Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
- Analytical mindset with strong attention to detail.
- Bachelor’s degree in marketing, business, or a related field.
- Up-to-date knowledge of mobile performance marketing, trends, and best practices.
*Candidate having experience in Ed-Tech background will be preferred*
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