Head of Marketing

2 weeks ago


Kolkata, India mjunction services ltd Full time

Responsibilities


  • Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations
  • Building and Strengthening of the mjunction brand, position the organization as a thought leader in space of e-marketplace
  • Research and gather target customer data to define the product positioning and communication strategy
  • Develop marketing communications and content assets to drive reach, demand, engagement and loyalty
  • Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
  • Leverage marketing automation - implement and manage the marketing technology stack
  • Build long-term strategies for customer marketing and lead the marketing team in execution over the short/medium term
  • Robust and detailed measurement and reporting processes
  • Deliver Marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
  • Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
  • Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisition


Candidate specifications:


  • 10 years with a minimum of 3 years’ experience in a lead role in the Marketing space
  • Experience in driving Product Marketing, Demand Generation or Growth functions
  • Excellent communication and presentation skills
  • Leadership/people skills
  • Exposure to marketing automation tools
  • B2B Enterprise SaaS marketing experience preferred


Benefits:


  • Medical and life insurance
  • Paid time off
  • World-class training and educational resources
  • Well-being programs to support mental and physical health
  • Giving and volunteer programs to benefit charitable organizations and local communities
  • Discounts on products, services, and experiences under the TATA group umbrella


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