Manager- Trade and Customer Marketing

6 days ago


Mumbai Metropolitan Region, India Wholsum Foods (Slurrp Farm and Millé) Full time

KEY RESPONSIBILITIES

  • To conceptualize the Trade Marketing Strategy (from scratch)and Execution agenda for modern trade, general trade - all offline channels
  • To execute impactful new product launch plans , collect and synthesize competition information and execute the 180* in-store and catchment activation strategy
  • To build sales promotions calendar, to create effective brand communication and product communication for our customers and distributors to increase awareness and market penetration
  • The incumbent will be responsible for creating annual Trade Marketing strategy and plans to develop the business and market share on focus brands and focus geographies
  • Drive width and depth for existing, new and focus Products through Field team and Distributors
  • Manage Customer Relationships: Develop and manage external suppliers, vendors from scratch and drive Trade program efficiency and effectiveness through the right trackers
  • Design and Implement and track all in-store activation plans and strategies by channel or Regions which is heavily skewed towards trial generation and awareness creation of the core value proposition of the organisation
  • Collaborate with the brand marketing and business teams to drive the marketing plans for the category including category and product promotion plans
  • Provide strategic input to optimize product assortment, pricing, and promotional activities
  • Collaboration with Sales Teams Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
  • Develop a plan for Key accounts in collaboration with the Brand strategy team & MT Team.
  • To track and drive adoption of SFA and DMS across the country from scratch such that the business drives growth through secondary sales
  • To own and run the merchandisers program including offtaketracker and be responsible for merchandiser capability enhancement
  • Conceptualize and execute the Sales team capability enhancement agenda through app and field training programs




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