Trade Marketing Manager

3 weeks ago

Mumbai, India Nua Full time

About Nua


Nua was founded on a dream to transform women’s wellness in India. Our story began with a sanitary pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs.


However, we soon realized that the need for safe & effective wellness solutions went beyond just pads. So, we reached out to our community of customers and our social media followers to tell us exactly what they were looking for.


The result? Thoughtful Period Care & Skin Care solutions that are co-created with over half a million women, so that millions more could have a better wellness journey. Today, we are transforming the women’s wellness space in India through customer-focused, safe, innovative and effective products that are Made Safe Certified and backed by science. 


Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. 


Apart from our website, Nua is today present across more than 20 marketplaces and has also recently entered Offline Channel, largely in Modern Trade and Self-Service Stores.  

 

If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.


About the Role


The Trade Marketing Manager will play an important role in strengthening our business in the Offline Channel. Your contributions will be pivotal to build salience of our products in-store and to enhance the offtake of the products.  


The ideal candidate should therefore have experience in Modern Trade Sales, with a mandatory stint in Trade Marketing.


Key Responsibilities


The Trade Marketing Manager drives the following objectives:

  • Grow offtake of our products
  • Increase market share of our products


Your responsibilities will include:

  • Create Account-specific Trade Marketing Strategy to drive best-in-class trade presence and engagement with channel partners
  • Ensure width and depth of assortment, at the Account and Store-level
  • Develop tools for enhancing in-shop visibility of products
  • Design engaging promotions to accelerate trials and repeat purchases
  • Lead and scale the Promoter Program to enhance per store offtake 
  • Co-create and develop Hyper-local Marketing Plans to drive footfalls in-store
  • Manage and deploy Trade Marketing budgets within approved levels, to maximize efficiency
  • Analyze market trends and competitor activities and formulate strategies in line with business expansion plans


Job Requirement


  • Professional: Min. 5-6 years work experience in Modern Trade Sales and Trade Marketing
  • Educational: MBA 


What’s in it for you

 

  • An opportunity to work in one of India’s most innovative digital, direct-to-consumer brands 
  • Experience a once-in-a-lifetime opportunity to become a part of a fast-growing company at an early stage
  • A steep learning curve with exposure to other business functions, including marketing, customer experience, technology, product development
  • A performance-based environment with no limits to career growth and personal development


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