Trade Marketing Manager

1 week ago

Mumbai, Maharashtra, India Nua Full time
About Nua

Nua was founded on a dream to transform women's wellness in India. Our story began with a sanitary pad.

And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs.

However, we soon realized that the need for safe & effective wellness solutions went beyond just pads.

So, we reached out to our community of customers and our social media followers to tell us exactly what they were looking for.


The result? Thoughtful Period Care & Skin Care solutions that are co-created with over half a million women, so that millions more could have a better wellness journey.

Today, we are transforming the women's wellness space in India through customer-focused, safe, innovative and effective products that are Made Safe Certified and backed by science.


Nua has raised over $12 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office.


Apart from our website, Nua is today present across more than 20 marketplaces and has also recently entered Offline Channel, largely in Modern Trade and Self-Service Stores.


If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role

The Trade Marketing Manager will play an important role in strengthening our business in the Offline Channel.

Your contributions will be pivotal to build salience of our products in-store and to enhance the offtake of the products.

The ideal candidate should therefore have experience in Modern Trade Sales, with a mandatory stint in Trade Marketing.

Key Responsibilities

The Trade Marketing Manager drives the following objectives:Grow offtake of our productsIncrease market share of our products

Your responsibilities will include:
Create Account-specific Trade Marketing Strategy to drive best-in-class trade presence and engagement with channel partnersEnsure width and depth of assortment, at the Account and Store-levelDevelop tools for enhancing in-shop visibility of productsDesign engaging promotions to accelerate trials and repeat purchasesLead and scale the Promoter Program to enhance per store offtakeCo-create and develop Hyper-local Marketing Plans to drive footfalls in-storeManage and deploy Trade Marketing budgets within approved levels, to maximize efficiencyAnalyze market trends and competitor activities and formulate strategies in line with business expansion plans

Job Requirement

Professional:
Min. 5-6 years work experience in Modern Trade Sales and Trade MarketingEducational: MBA

What's in it for you

An opportunity to work in one of India's most innovative digital, direct-to-consumer brandsExperience a once-in-a-lifetime opportunity to become a part of a fast-growing company at an early stageA steep learning curve with exposure to other business functions, including marketing, customer experience, technology, product developmentA performance-based environment with no limits to career growth and personal development

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