![Taali](https://media.trabajo.org/img/noimg.jpg)
Trade Marketing Specialist
1 week ago
Taali Foods is a dynamic next-generation snacking brand specializing in "better for you" impulse snacks, including Makhana, Moong Dal, and Protein Puffs. With a focus on quality and innovation, we have established a strong presence in both general trade and modern trade channels. To further amplify our brand presence and drive growth, we are seeking a proactive and entrepreneurial individual to spearhead our Below the Line (BTL) marketing and in-store marketing initiatives.
Responsibilities
- Develop and execute comprehensive BTL marketing strategies aligned with the company's objectives to enhance brand visibility and drive sales.
- Plan and implement innovative in-store marketing activities, promotions, and campaigns to boost product engagement and conversion rates.
- Collaborate closely with the sales team to align marketing efforts with sales targets and ensure effective execution of in-store initiatives.
- Identify and establish partnerships with relevant stakeholders, including retailers, vendors, and agencies, to optimize marketing opportunities and maximize ROI.
- Monitor and analyze market trends, consumer behavior, and competitor activities to identify insights and opportunities for continuous improvement.
- Manage budgets effectively and ensure cost-efficient execution of marketing initiatives while delivering impactful results.
- Develop strong relationships with key internal stakeholders to ensure seamless coordination and alignment across departments.
- Stay updated with industry best practices and emerging trends in BTL marketing to drive innovation and maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Proven track record of at least 3-5 years in BTL marketing, preferably within the FMCG or snacking industry.
- Strong understanding of BTL marketing strategies and techniques, with hands-on experience in executing impactful campaigns.
- Entrepreneurial mindset with a proactive approach to problem-solving and decision-making.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Flexibility to travel as needed and work closely with on-site sales teams.
- Competitive salary package
- Health insurance coverage
- Opportunities for career growth and development
- Dynamic and collaborative work environment
Interested candidates are requested to get in touch for the role of Trade Marketing.
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