Lifecycle Marketing Manager

16 hours ago

Mumbai, India Pepper Content Full time

Core Goal

Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.


Key Responsibilities

Nurture & Email Campaigns

  • Own lead nurture programs across email and automated workflows.
  • Build tailored nurture tracks for different personas (mid-market vs enterprise).

Lifecycle & Retargeting

  • Design and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.
  • Align nurture + ad campaigns with Demand Gen sequencing.

Content & Campaign Integration

  • Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
  • Ensure lifecycle flows align with ABM and outbound campaigns.

Database & Funnel Optimization

  • Manage lead segmentation, scoring models, and engagement triggers.
  • Run experiments to optimize conversion at each stage of the funnel.

Analytics & Reporting

  • Provide insights on lead quality, conversion rates, and CAC efficiency.
  • Report on funnel conversion health to leadership.


KPIs

  • MQL → SQL conversion rate
  • SQL → Meeting conversion rate
  • Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched)
  • CAC payback period improvement


Ideal Background

  • 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
  • Strong analytical mindset with campaign ops experience
  • B2B SaaS or demand gen-heavy environment background
  • Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

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