(Only 24h Left) Lifecycle Marketing Manager

3 hours ago

Mumbai, India Pepper Content Full time

Core Goal

Maximize conversion across the funnel by designing and optimizing nurture, email, and lifecycle campaigns that move leads from MQL → SQL → Opportunity → Closed Won.

Key Responsibilities

Nurture & Email Campaigns

- Own lead nurture programs across email and automated workflows.
- Build tailored nurture tracks for different personas (mid-market vs enterprise).

Lifecycle & Retargeting

- Design and execute paid retargeting campaigns (LinkedIn, display, etc.) to re-engage prospects.
- Align nurture + ad campaigns with Demand Gen sequencing.

Content & Campaign Integration

- Partner with Content Marketing Manager to deliver nurture assets (reports, case studies, videos).
- Ensure lifecycle flows align with ABM and outbound campaigns.

Database & Funnel Optimization

- Manage lead segmentation, scoring models, and engagement triggers.
- Run experiments to optimize conversion at each stage of the funnel.

Analytics & Reporting

- Provide insights on lead quality, conversion rates, and CAC efficiency.
- Report on funnel conversion health to leadership.

KPIs

- MQL → SQL conversion rate
- SQL → Meeting conversion rate
- Engagement metrics on nurture campaigns (open rates, CTR, pipeline touched)
- CAC payback period improvement

Ideal Background

- 4–6 years in marketing automation / lifecycle marketing (Marketo, HubSpot, Salesforce familiarity)
- Strong analytical mindset with campaign ops experience
- B2B SaaS or demand gen-heavy environment background
- Familiarity with retargeting platforms (LinkedIn Ads, Google Display, Demandbase, etc.) a plus

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