Digital Marketing Head

6 days ago


Gurugram, India Growth360 Full time

A leading B2C startup is looking for a Digital Marketing Lead who will lead the end-to-end campaign journey from initiation to execution along with sales enablement. This is a leadership role and needs someone who can think strategically as well as execute in an efficient manner with a small team.


Key responsibilities:


- Plan and strategize for demand generation campaigns using paid digital channels.


- Monitor KPIs and establish mechanisms to measure performance across different platforms.


- Execute A/B testing and find the elements for high-performing digital marketing campaigns.


- Analyse campaign outcomes and undertake regular performance report, based insights.


- Own, optimize and improve conversion rates across all digital marketing channels.


- Maintaining and grow company's LinkedIn and social media presence.


To fit the bill:


- 6+ years in running demand generation campaigns at global level.


- Build and execute comprehensive campaign strategies.


- Strong analytical skills to set up tracking/reporting mechanisms.


- Excellent communication skills.


If you think you fit the bill, then do send us a compelling cover letter which mentions your exposure to B2C along with your preferred location and current CTC. All CVs without this will take longer to process.



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