[Brand Business] Manager

4 weeks ago

Mumbai, India AnyMind Group Full time

Role Summary:
A digital native looking for an exciting opportunity in the fast-growing mobile advertising industry to utilize
his/her skills to produce impactful, innovative and award-winning campaign strategies for brands across
Asia Pacific along with channelizing their powerful presentation skills and data analysis ability.
Key Responsibilities:
Copywriting: Strong command over English and ability to craft concepts, user flow and banner journey, to
produce creative interactive ads with effective story telling.

Creative thinking & strategizing:
- Providing best-in-class mobile-first rich media mobile ad experiences, innovative creative solutions &
strategies for brand briefs coming from across India, South East Asia, UAE and Japan.

- Devising solutions for creative briefs based on client’s communication objectives and mobile’s interactive
features to blend innovation with impactful & relevant communication.

- Creating creative strategy and self-explanatory presentations using text and image mock ups for clients
along with data points to support wherever required.
- Working on annual planning for brands.
- Understanding of audiences, personas, market reach, campaign measurability parameters.
- Ideate on pitches for agency meetups, media events.
Campaign Management:
Managing the project/brief, liaison between sales and creative team (internal & external)
- from project briefing, providing ideas & mocks, client feedback to delivering the final HTML link to the
sales teams.
Data analysis:
Post campaign analysis and reporting
Perform industry/competition analysis and forecasting of trends

Qualities:
• Creative problem-solving abilities
• Flare in writing and creative ideation
• Detail-Oriented
• Self-motivated
• Ability to meet deadlines
• Ability to multi-task and work in the fast-paced start up environment.
• Solid analytical skills and ability to suggest solutions based on data
• Exceptional skills in power point and excel
• Passion for research and deep-diving into business analytics
Added Advantage:
- Experience / Understanding of mobile advertising ecosystem
- Understanding how HTML ads work
- Worked on creative campaigns for fortune 500 brands
- Worked on brands across different geographies

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