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Brand Manager

3 months ago

Mumbai, Maharashtra, India Games24x7 Full time

About Games24x7

Founded by New York University trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio which includes skill-based games such as RummyCircle and My11Circle.

Backed by marquee investors like Tiger Global, The Raine Group and Malabar Investments, the company specializes in using behavioral science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

Games24x7 operates RummyCircle, the largest online rummy platform in India, and My11Circle, one of the country's top fantasy sports platforms. The diverse, talented, and passionate Games24x7 team is spread across our offices in Mumbai, Bengaluru, and New Delhi. We love to work with talented people who love doing new things or doing old things the new way. We are always looking for people with a sense of ownership, ability to collaborate, create, innovate, and value the importance of humility

Position Overview:

We are seeking a dynamic and results-driven Brand Manager to join My11Circle's brand team. The ideal candidate is a strategic thinker with a strong analytical mindset, an eye for design, and a creative flair. As a Brand Manager, you will play a pivotal role in shaping and executing our brand strategy, ensuring our ads resonate with our target audience and we elevate our brand presence in the competitive gaming industry.

Key Responsibilities:

Brand Management

  • Develop and execute comprehensive brand strategies that align with the company's goals and vision, driving brand awareness, and market share within the real money gaming sector.
  • Work to create powerful creative assets that drive & boost performance marketing and enhance the company's overall business metrics.
  • Utilise data-driven insights to monitor market trends, consumer behavior, and competitive landscape to refine brand strategies and capitalize on opportunities.
  • Create and oversee captivating marketing campaigns that integrate various media channels, including TV, digital, social media and influencers.
  • Collaborate with cross-functional teams to ensure consistent design and comms across all brand touchpoints.
  • Have a keen understanding of design principles to guide the creation of visually appealing and impactful marketing assets.
  • Lead brand-building initiatives working closely with other brand team members.
  • Work closely with the creative team to develop engaging content that resonates with our target audience and effectively communicates the brand's essence.
  • Monitor campaign performance and engagement metrics, with the ability to make data-driven adjustments to optimize results and ROI.
  • Stay current with gaming industry trends, technological advancements, and consumer preferences for My11Circle to maintain a competitive edge.
  • Identify potential sponsorships through market research and industry networks.

Media Strategy, Planning & Execution

  • Maintain an in-depth knowledge of businesses and ensure media strategies align with brand's business objectives and needs.
  • To plan and develop ideas for "media first" innovations and build capability in strategy.
  • Support the development of and identify key roles for media; help define how media should complement and connect with other marketing activities.
  • Foster strong relationships with media partners, agencies, and vendors to maximize the impact of marketing efforts.
  • Develop a very Strong Pre and Post Media evaluation strategy that helps business to devise the Media strategy for short term and long term goals in sync with the Marketing & Business Goals

Sport Sponsorships & Management

  • Work closely with marketing and events teams to ensure sponsorship such as IPL central and IPL team partnerships are executed efficiently.
  • Map all the deliverables in line with the partnership and have a very strong Pre and Post evaluation process to connect the outcomes to the Business Goals
  • Ensure all partnerships deliver a favourable return on investment, both financially and in alignment with Marketing & Business goals.
  • Continuously monitor industry trends, competitor activities, and market opportunities to stay ahead in the sponsorship landscape.

Expectations:

  • Master of Business Administration (MBA) or relevant advanced degree from a minimum Tier II college.
  • Minimum of 4 years of hands-on experience in brand marketing, with a focus on the gaming, sports or consumer tech industries.
  • Proven track record of successful brand management and execution of brand marketing campaigns.
  • Experience working on campaigns involving celebrities, influencers, or high-profile partnerships.
  • Proficiency in leveraging data analytics to drive decision-making and refine marketing strategies.
  • Has a good understanding of the world of performance marketing and knows how to quickly produce assets to meet dynamic business needs.
  • Exceptional creative thinking and design sensibilities to ensure consistent and compelling brand messaging.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Excellent communication skills, both written and verbal, to effectively convey brand concepts and collaborate across teams.
  • Demonstrated ability to work under pressure, adapt to changing situations, and maintain a problem-solving attitude.
  • Highly organized, proactive, responsible, and detail-oriented approach to work.
  • Humble and hungry-to-learn mindset, eager to contribute to a dynamic team and grow within the gaming industry.
  • Demonstrable track record of securing high-value sponsorships and managing complex partnerships.

Location: Mumbai