Senior Campaign Manager
4 weeks ago
Department: DemandGeneration
Location:Bangalore
Purpose: TAU Group is hiring a SeniorCampaign Manager for its Bangalore office. He/She will report tothe Head of Marketing. The role will be responsible for definingthe campaign strategy for our products aligned to businessrequirements driving the execution endtoend marketresearch.
Reporting to : This position willreport to the Head ofMarketing
Responsibilities:
1. Create marketingstrategies that focus on driving revenue profitable campaigns andcustomer acquisition in a manner that supports business growthenhances brand equity drives awareness
2. Manage new leadsand new customers acquisition campaigns customer retention andtrafficdriving campaigns content marketing display advertisingsearch marketing affiliate marketing retargeting & social mediamarketing.
3. Understanding of various online marketingchannels (Like Adwords Facebook Ads LinkedIn ads Twitter ads emailSEM contextual affiliate etc.)
4. Analyze campaignperformance data and optimize thecampaign
Certification:
Certification Name:Google Adwords Google Analytics
Mandatory :Google Adwords
Experience: 8 to10yrs
TechnicalCompetencies:
- Productunderstanding
- ProductRoadmap
- MarketingStrategy
- Inbound marketingunderstanding
- PerformanceBenchmarking
- Competitor researchAnalysis
- Understanding theBuyer
- Basic SEO skills
- Adwords Google tag manager PPC Google Analytics Facebookads
- Analytics And Data Analysis for stasticalcontent preperation
- Excellent communicationskill
BehaviouralCompetency:
- Multitasking
- Project Management
- Ability toPrioritize
- StakeholderManagement
- Ability toPrioritize
- Accepts responsibility and isaccountable for the outcomes of work
- Stands bydecisions and principles even in the face of strong opposition orthreats
- Pursues a course of action tenaciouslyto achieve goals and objectives
- Identifieslinkages relationships and power structures and plays to decisionmakers
- Maintains consistently high standardsof work loyalty honesty andcommitment
LeadershipCompetency:
- TeamManagement
- Mentorship
- Builds behind the scenes support for ideas
- Uses knowledge and experience to influenceothers
- Is approachable and open withinformation
- Generates practical andcommercially/financially viable ideas for improvement that alignwith business objectives and strategy
- Encourages others to seek opportunities for improvement and adoptsothers ideas
- Builds shared understanding of abusiness across different teams and encourages contributions fromothers
KeyPerformance Indicators(KPI):
- No/.of Quality Leads Generated
- CPLOptimization
- Market Research CompetitiveResearch & Pricing Strategy of current productlines.
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