Unica Campaign Execution

1 month ago

Bengaluru, India IBM Full time

**Introduction**
The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.

**Your Role and Responsibilities**
Who you are:
As Campaign developer, you are responsible of Building and executing campaigns and delivers accurate audience data for assigned campaigns. Test forecasted volumes in campaign requirement sessions. Supports campaign deployment activities. Should have experience of understanding campaign requirements, translate them to workflow and knowledge of scheduling campaigns.

What you'll do:

- Approve and review technical specifications
- Ensure audience file successfully deployed
- Campaign close-out documentation
- Monitoring automated campaigns and campaign deployment.
- Build, execute, deliver and proof accurate audience data for assigned campaigns

How we’ll help you grow:

- You will have access to all the technical and management training courses for you to become the expert you want to be
- You will learn directly from expert developers in the field; our team leads love to mentor
- You’ll have the opportunity to work in many different areas to figure out what really excites you

We at IBM, always believe that it is extremely important to have the right person for the right job and you are a perfect fit to this strategy. We want people with the ability to learn; who are ready to put good ideas into action - We wish you great success in your career and encourage you to bring your best self to work with IBM.

**Required Technical and Professional Expertise**
- Relational Database Management Systems (RDBMS) marketing experience
- Minimum 4 years of experience in Campaign Execution
- Experience in marketing automation tools (UNICA E-message, Acoustic)
- Excellent communication skills
- UNICA backend support/admin knowledge, troubleshooting the issues/errors in the Unica Campaign

**Preferred Technical and Professional Expertise**
- Exposure to multiple marketing platforms for campaign management operations
- Hands-on experience in data segmentation to generate target audience
- Ambitious individual who can work under their own direction towards agreed targets/goals.
- Ability to handle change and be open to it good time management and an ability to work under stress
- Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
- Maintain technical knowledge by attending educational workshops, reviewing publications.
- Experience to document processes and excel reporting

**About Business Unit**

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

**About IBM**

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many

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