Campaign Manager
4 weeks ago
Mission
The ability to drive marketing campaigns for our digital presence through strategic approaches on various digital media.
Profile
Digital Campaign Management (National / City / Sport level campaigns):
Digital Strategy & Approach: Define and build the digital approach and strategy basis the brief objectives Media Planning: Define the digital media plan basis the strategy and approach Agency Management: Liaison with the agency to monitor and optimize the campaign Vendor Management: Strategic publisher partnerships to maximize SOV in key platforms Campaign Optimizations: Rigorous monitoring and regular insight sharing to evolve the campaign to drive better efficiencies Campaign Debriefs: Work with various stakeholders to build a comprehensive debrief Reporting & Tool Management:Should possess intermediate - expert knowledge on:
Google Analytics Google Adwords FB Business Programmatic platforms like DV360, Criteo, etc. Attribution tools like Windsor, Nielsen Google My Business Data Analytics platforms Be an actor in your channel ecosystem
Stakeholder Management
You will work closely with leaders from different cities, sports, and omni-commerce to build exciting digital journeys to drive relevant objectives.
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