Brand Manager

6 months ago

Bangalore, India Therighttalent.net Full time
We are a leading recruitment company in Sri Lanka and Our client is a leading FMCG company head office based in Colombo. They are no 1 in the industry they operate and now have started its new distribution channels in India looking for a Brand Manager to based in Bangalore India
Below is the summery of the Job Description.

Role of a brand manager

Responsibilities of a brand manager:

A brand manager wears many hats and plays a crucial role in the success of a particular biscuit brand or product line. Here’s a breakdown of their key responsibilities:
Market research and key responsibilities:
  • Conduct market research to understand consumer preferences, buying habits and emerging trends in the biscuit category.
  • Analyse the competitor activity, including product offerings, pricing strategies and marketing campaigns.
  • Identify market gaps and opportunities for brand differentiation.
Brand strategy and positioning:
  • Develop a clear brand strategy that defines the brand’s target audience, brand personality and core values.
  • Position the biscuit brand within the competitive landscape, highlighting its unique selling proposition (USP)
  • Craft a compelling brand story that resonates with the consumers and build emotional connection.
Product development and management:
  • Work closely with product development teams to create new biscuit products that meet consumer needs and market trends.
  • Manage the product lifecycle, including, product launches, innovation, reformulation, and potential product discontinuation.
  • Ensure product quality and consistency across all biscuit varieties.
Marketing and communication:
  • Develop and execute marketing campaigns to promote the biscuit brand and its products.
  • Manage the brand’s marketing budget and ensure efficient allocation of resources across various channels (digital, traditional media, etc.)
  • Craft compelling marketing messages and communication materials that resonate with the target audience.
  • Oversee social media presence and brand engagement online.
Sales and distribution:
  • Work with sales teams to develop sales strategies and achieve sales targets.
  • Manage relationships with distributors and retailers to ensure product availability and visibility.
  • Monitor and analyse sales data to identify trends and areas for improvement.
Budgeting and P&L management:
  • Develop and manage the brand’s marketing budget, ensuring efficient use of resources.
  • Track and analyse the brand’s profitability by monitoring key performance indicators (KPIs) like sales volume, market share, and return on investment (ROI).
  • Continuously monitor industry trends, consumer preferences, and competitor activity.
  • Be adaptable and adjust brand strategy, marketing campaigns, or product offerings based on market dynamics.
  • Stay updated on new technologies and marketing tools that can enhance brand communication and engagement.
Additional responsibilities:
  • Manage brand licensing and promotional partnerships.
  • Oversee packaging design and ensure it aligns with brand positioning.
  • Address consumer feedback and implement improvements based on consumer insights.
Overall, a brand manager plays a vital role in driving brand awareness, sales growth and profitability. They are responsible for the strategic direction of the brand and ensure its long–term success in a competitive market.

  • GOAT Brand Labs | System Manager

    5 days ago

    bangalore, India GOAT Brand Labs Full time

    At GOAT Brand Labs , we are building a house of brands with D2C brands like Chumbak, The Label Life, Voylla, TrueBrowns, Pepe Innerwear etc. by providing leading-edge resources to help them scale & grow. We have raised $80mn from marquee investors like Blackrock, Winter Capital, Tiger Global, Flipkart Ventures, Mayfield & Nordstar. GOAT has acquired 20...

  • GOAT Brand Labs | System Manager

    5 days ago

    bangalore, India GOAT Brand Labs Full time

    At GOAT Brand Labs, we are building a house of brands with D2C brands like Chumbak, The Label Life, Voylla, TrueBrowns, Pepe Innerwear etc. by providing leading-edge resources to help them scale & grow. We have raised $80mn from marquee investors like Blackrock, Winter Capital, Tiger Global, Flipkart Ventures, Mayfield & Nordstar. GOAT has acquired 20 brands...

  • GOAT Brand Labs | System Manager

    5 days ago

    bangalore, India GOAT Brand Labs Full time

    At GOAT Brand Labs , we are building a house of brands with D2C brands like Chumbak, The Label Life, Voylla, TrueBrowns, Pepe Innerwear etc. by providing leading-edge resources to help them scale & grow. We have raised $80mn from marquee investors like Blackrock, Winter Capital, Tiger Global, Flipkart Ventures, Mayfield & Nordstar. GOAT has acquired 20...

  • Brand strategist associate

    2 weeks ago

    Bangalore, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc. Location: Dasarahalli (near Manyata Tech. Park), North Bangalore Designation: Brand Strategist Associate Experience: 2-3 years Overview: We are looking for an experienced and detail-oriented Brand Strategist Associate with prior agency experience to join our dynamic team. In this role, you will act as the...

  • Brand Strategist Associate

    2 weeks ago

    bangalore, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc. Location: Dasarahalli (near Manyata Tech. Park),  North Bangalore  Designation: Brand Strategist Associate Experience: 2-3 years Overview: We are looking for an experienced and detail-oriented Brand Strategist Associate with prior agency experience to join our dynamic team. In this role, you will act as the primary...

  • Brand Scale

    6 days ago

    bangalore, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc.Location: Dasarahalli (near Manyata Tech. Park),  North BangaloreDesignation: Brand Strategist AssociateExperience: 2-3 yearsOverview:We are looking for an experienced and detail-oriented Brand Strategist Associate with prior agency experience to join our dynamic team. In this role, you will act as the primary point of contact...

  • Brand Scale

    2 weeks ago

    bangalore, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc. Location: Dasarahalli (near Manyata Tech. Park),  North Bangalore  Designation: Brand Strategist Associate Experience: 2-3 years Overview: We are looking for an experienced and detail-oriented Brand Strategist Associate with prior agency experience to join our dynamic team. In this role, you will act as the primary...

  • Brand Manager

    6 days ago

    Bangalore, India DRSYA Full time

    Company Description DRSYA is a Branding & Design Agency based in Bengaluru. We combine insight with identity to drive action and value creation. Our interdisciplinary team of researchers, strategists, designers, writers, and engineers collaborates to help ambitious companies innovate and transform their products and strategies. Role Description This...

  • Brand Manager

    2 weeks ago

    bangalore, India Sucimani Full time

    About Us: We are a dynamic and innovative new-age jewelry startup based out of Bangalore, specializing in natural diamonds, gems & crystals we will be also have offerings in gold & silver categories. Our focus is on creating exclusive, high-quality jewelry with unique designs, launched in smaller capsules to drive exclusivity amongst the Gen Zs & young...

  • Brand Manager

    2 weeks ago

    Bangalore, India Sucimani Full time

    About Us: We are a dynamic and innovative new-age jewelry startup based out of Bangalore, specializing in natural diamonds, gems & crystals we will be also have offerings in gold & silver categories. Our focus is on creating exclusive, high-quality jewelry with unique designs, launched in smaller capsules to drive exclusivity amongst the Gen Zs & young...

  • Brand Manager

    1 month ago

    Bangalore, India Bonito Designs Full time

    About Bonito Designs: Our aim - We are the design evangelist aiming to be the idol of interior design in the country, to start with, we are with an envision to expand to a long stretch within the short frame of time and on a hunt to find the dreamers who are looking to fly with us long and strong. Our kind - A camaraderie of misfits who fight to pull the...

  • Brand Manager

    5 months ago

    bangalore, India The Srinath Collective Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Coordinate cross-functionally to ensure consistency in brand-related decisions Analyze and...

  • Brand Manager

    1 month ago

    bangalore, India Bonito Designs Full time

    About Bonito Designs:Our aim - We are the design evangelist aiming to be the idol of interior design in the country, to start with, we are with an envision to expand to a long stretch within the short frame of time and on a hunt to find the dreamers who are looking to fly with us long and strong.Our kind - A camaraderie of misfits who fight to pull the...

  • Brand Manager

    2 weeks ago

    bangalore, India Ola Electric Full time

    About Company: Ola is India's largest mobility platform and one of the world's largest ride-hailing companies. Ola revolutionized urban mobility by making it available on-demand for over a billion people across 3 continents. Today, Ola continues to move the world to sustainable mobility through its ride-hailing platform as well as through advanced electric...

  • Brand Scale

    3 days ago

    bangalore, India Brand Scale - Up Inc. Full time

    Hiring for: Brand Scale-Up Inc. Location: Dasarahalli (near Manyata Tech. Park),  North Bangalore  Designation: Graphic Designer Experience: 2-3 years Salary :  25K to 45K depending upon competency Key Responsibilities: - Produce high-quality visual content. -Develop and execute creative concepts for branding, motion graphics, social media...

  • Brand Vantage India | Campaign Co-Ordinator | bangalore

    1 week ago

    bangalore, India Brand Vantage India Full time

    Job Title: Campaign Coordinator Company: Brand Vantage India Location: Bengaluru, India (On-Site) Company Overview: Brand Vantage India is a strategic offshore staffing partner with over 25 years of experience in the industry. Based in Bengaluru. Our commitment to excellence helps businesses scale and thrive by providing highly skilled professionals and...

  • Brand Vantage India | Campaign Co-Ordinator | bangalore

    1 week ago

    bangalore, India Brand Vantage India Full time

    Job Title: Campaign CoordinatorCompany: Brand Vantage IndiaLocation: Bengaluru, India (On-Site)Company Overview:Brand Vantage India is a strategic offshore staffing partner with over 25 years of experience in the industry. Based in Bengaluru. Our commitment to excellence helps businesses scale and thrive by providing highly skilled professionals and...

  • Brand Manager

    2 weeks ago

    bangalore, India Clevertize Full time

    EXPERIENCE REQUISITE 2-3 years of experience in the similar field Must be able to organize workload, lead meetings, prepare & present reports, and think for the brand (ideation) Must have knowledge of social media and what’s trending Background in marketing agency is must Must have worked on ideation Knowledge of B2B and B2C brands. Exposure to pitches is...

  • Brand Manager

    2 weeks ago

    bangalore, India Clevertize Full time

    EXPERIENCE REQUISITE - 2-3 years of experience in the similar field - Must be able to organize workload, lead meetings, prepare & present reports, and think for the brand (ideation) - Must have knowledge of social media and what’s trending - Background in marketing agency is must - Must have worked on ideation - Knowledge of B2B and B2C brands. - Exposure...

  • Brand manager

    2 weeks ago

    Bangalore, India Clevertize Full time

    EXPERIENCE REQUISITE 2-3 years of experience in the similar field Must be able to organize workload, lead meetings, prepare & present reports, and think for the brand (ideation) Must have knowledge of social media and what’s trending Background in marketing agency is must Must have worked on ideation Knowledge of B2 B and B2 C brands. Exposure...