Associate Director- Brand Management

3 weeks ago


Bangalore, India Zepto Full time

Our Story Zepto is a fast-growing startup unicorn that delivers groceries in 10 minutes flat through an optimized network of dark stores we're building nationwide We’re present in all Indian metros - Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata We’re incredibly well-funded and our investors include Y Combinator, Glade Brook, Nexus Venture Partners, and more We’ve also built out one of the best startup teams in India, with Senior Executives from Uber, Zomato, Meesho, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT Your Role We are seeking innovative and results-driven leaders for Category Growth and Management to join our Zepto Cafe team. This role is critical in driving the growth and market presence of our Zepto Cafe business through strategic marketing initiatives, data-driven insights, and a growth-centric approach. The ideal candidate will have extensive experience in category management, sell-side management, pricing, merchandising, a strong understanding of digital marketing, and a proven track record of achieving growth targets in an ecommerce environment. Key Responsibilities: Brand Strategy & Development: ● Develop and execute comprehensive brand strategies for a cluster of private label brands, aligning with Zepto’s overall business objectives. ● Define the brand’s positioning, target audience, and unique value propositions. ● Lead the development of brand guidelines, ensuring consistency across all touchpoints. Marketing & Promotion: ● Plan and execute marketing campaigns that drive brand awareness, customer acquisition, and retention. ● Work closely with the digital marketing team to develop and optimize online and offline marketing strategies. ● Manage the brand’s presence across Zepto’s platform, including product listings, promotional banners, and content. Performance Tracking & Analysis: ● Monitor brand performance using key metrics such as sales, market share, and customer feedback. ● Analyze data to identify opportunities for growth and areas for improvement. ● Provide regular reports and insights to senior management on brand performance and strategy. Budget Management: ● Develop and manage the brand’s budget, ensuring efficient allocation of resources across marketing, product development, and other initiatives. ● Track and optimize spend to achieve the best return on investment. What We’re Looking For ● Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred. ● 4-5 years of experience in brand management, preferably in high growth D2C or e-commerce companies ● Proven track record of successfully launching and managing consumer brands. ● Strong understanding of brand strategy, product development, and consumer behaviour. ● Excellent project management skills with the ability to manage multiple projects simultaneously. ● Strong analytical skills with experience in data-driven decision-making. ● Creative thinker with a passion for building brands and driving innovation. ● Ability to work collaboratively in a fast-paced, dynamic environment. Why Join Us? ● Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey. ● The opportunity to join India’s next Unicorn is rare. So, we’re giving our team strong equity to create lasting wealth as our company grows



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    Our Story Zepto is a fast-growing startup unicorn that delivers groceries in 10 minutes flat through an optimized network of dark stores we're building nationwide! We’re present in all Indian metros - Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata We’re incredibly well-funded and our investors include Y Combinator, Glade Brook,...


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