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Product Marketing Leader

2 months ago

Bengaluru, India Locus.sh Full time

Product Marketing Leader


Hello


Who are we? 


Locus.sh is a leading-edge technology company dedicated to solving the most challenging problems in logistics and supply chain. Our ambition? To revolutionize the supply chain realm through cutting-edge technology, enabling smarter, automated decision-making. From dispatch management and carrier orchestration to route optimization and real-time insights, our solutions are designed to enhance efficiency, consistency, and transparency in operations.


Our Journey and Impact: 

Since our inception in 2015, with the backing of esteemed investors like GIC Singapore, Qualcomm Ventures, Tiger Global, and Falcon Edge ($80M raised so far), we've embarked on a global mission to redefine logistics. Our technologies have empowered giants like Unilever, Nestle, and The Tata Group, facilitating over 1 billion deliveries across 30+ countries. The result? A staggering $288 million in cost savings, a 12 million tonne reduction in CO2 emissions, and an unwavering 99.5% SLA adherence.


Our Global Footprint: 

Based in Bangalore, India, our reach extends across the Americas, Southeast Asia, the Middle East, and beyond. As a vibrant team of 170+ visionaries, we're on an exhilarating growth trajectory.


Traits We Value:


Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings.


Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions.


Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas.



Role


As a Product Marketing Leader, you will act as the voice of Locus across different industry verticals. You will speak the language of our customers and prospects as you create authentic, compelling and cutting-edge content that drives thought leadership and generates pipeline, educates sales and other internal departments, and collaborate with internal stakeholders. You will also be responsible for learning about our customers’ product use cases to build compelling case studies, and industry best practice guides. Your role will be key in driving demand and evangelizing Locus’ solutions across different industries. 

This role is key to the success of marketing at Locus and requires you to learn about the industries we operate in, our competitors, our buyers and our products. You will support strategic insights with market evidence, and leverage it to drive demand generation programs across industry verticals.

Purpose:


This is a strategic role responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales, Product and Marketing teams. This role will drive synthesizing market inputs, customer and competitive insights for enabling the target revenues for the business. As the positioning gets build, this role will work closely with sales and product teams to design, Implement and execute Go-To-Market (GTM) strategy, by customer segment, industry and geography. Along with this, the responsibilities include creating, leading and executing the analyst engagement programs.


OPERATING NETWORK

Key External

Industry Analysts, Customers, Market influencers, Research/market insights firms, Partners

Key Internal

Product, Sales, Go Live, Customer Success and other sub functions within MCG

SIZE AND SCOPE OF ROLE

Financial

Annual Marketing Budget directly managed as well influenced through joint ownership with other MCG teams

 Leverage MDF from partners (in future as we build partners)

 ARR, Product cross sell/upsell targets as per annual operating plan

No. of direct reports

2-3

Other size parameters

Global role required to interact and build relationships across range of functions and geographies. This is a strategic role that operates at a senior level both inside and outside of Locus.

ROLE HOLDER REQUIREMENTS

Minimum qualification & experience

MBA graduate with an engineering degree and 10 - 11 years of experience in SaaS / technology space and with a wide cross-functional experience. Preferable experience in Product Management, Strategy, Biz Dev. Experience managing people and working at senior Level

Other knowledge/skills

Leadership Skills, Market strategist, Communication skills, Influencing skills

 Knowledge of industry mega trends and underlying tehcnology principles, good knowledge of commercial models, demand gen processes, understanding of new and emerging platforms; strong stakeholder relationship, communication and networking skills, corporate strategy

KEY RESPONSIBILITIES

AREAS OF RESPONSIBILITY (Key Activities)

PERFORMANCE METRICS

1

Strategic Planning

ARR achievement

Product strategy, GTM, integration with the company goals on market awareness and consideration

2

Product propositions and positioning

Positioning effectiveness as measured by stakeholder buy-in and order book targets been met; Beta client success stories for new launches and reference clients; Client personas; # of white papers and blogs, '# of new assets and refresh, sales tools usage, customer conversions

Create and execute product positioning that is decisive, competitive and relevant across the different geographies and industry segments, during launch as well as in the product life cycle. Leverage customer intent, market insights and competitive intel to develop clear and differentiated value propositions. Build use cases which relate to client's business problems or opportunities to solutions from our platform. Convert product propositions into stories which clients can relate to and client facing personnel can easily convey. This should drive product’s market success through differentiation of the product by ensuring that it always stays in line with client's needs and market trends

3

GTM planning, Sales enablement and Technology Partner engagement (as we build partnerships in future)

• Published and agreed GTM plan and sales readiness content

 • Increased profitability of Products linked to GTM solutions

 • Joint value props with Tech partners

Plan and recomend on market segmentation, sales enablement and readiness content. Integrate marketing and sales campaigns design

 Build joint value propositions with technology partners and enable MDF generation and execution on it

4

Analyst engagement

Analyst mentions, awards, media interest, # of queries and briefings

Work with industry analysts to ensure outside in market insights as well as appropriate positioning of our portfolio and solutions within the analyst community. Lead initiatives for analyst mentions and awards and submission of requirements via collaboration with product team.

5

Market Insights and Research

Ongoing insights, inputs into product strategy and roadmap, drive content creation

Drive market insights through industry ecosytem engagement, desk research, analysis to enable the strategy across product and GTM


What you should look forward to:

At Locus, every member is an owner and a leader, no matter which team or Function they represent. We believe that you are excited about the potential to make an impact in logistics through technology and the prospect of creating a legacy that outlasts you

The biggest joy of working at Locus, for all of us, comes from the opportunity to create value each day and experience autonomy in all we do.