Product Marketing Leader

1 month ago


Bengaluru, Karnataka, India Kasplo Full time

Product Marketing Manager Role

Job Brief:

We are looking for a Product Marketing Manager to lead our outbound marketing activities at Kasplo. This role involves presenting our products in ways that strengthen our brand and boost sales. As a Product Marketing Manager, you will be responsible for developing and implementing the most profitable plans to position and promote our Study company products.

Key Responsibilities:

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Proven experience as a Product Marketing Manager, Brand Manager or similar role

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

Requirements and Skills:

This role requires a creative and quantitative thinker with a proven track record in product marketing. If you are passionate about developing and executing marketing strategies that drive business growth, we encourage you to apply.



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