Product Marketing Leader
1 month ago
Product Marketing Manager Role
Job Brief:
We are looking for a Product Marketing Manager to lead our outbound marketing activities at Kasplo. This role involves presenting our products in ways that strengthen our brand and boost sales. As a Product Marketing Manager, you will be responsible for developing and implementing the most profitable plans to position and promote our Study company products.
Key Responsibilities:
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
Requirements and Skills:
This role requires a creative and quantitative thinker with a proven track record in product marketing. If you are passionate about developing and executing marketing strategies that drive business growth, we encourage you to apply.
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