Campaign Analyst

3 weeks ago

Indore, India Cognizant Full time

Campaign Analyst

Qualification :

• Graduation in marketing/data analytics/statistics • MBA (Preferable) from the Marketing domain. • Experience/certifications in data analysis domain is a must.

Responsibility :

Project, Process, and Business Responsibilities :

'Understanding of campaign objectives and working on the analysis in line with final campaign goals to ensure optimization and best ROI. 'Export data from across channels to Marketing systems such as CRM for optimal tracking and analysis. 'Identify scope for automated data tracking and consult with MarTech owners to establish workflows. 'Undertake data analysis including data cleaning, synchronization, modelling, automation and report the results in form of business presentation. 'Create campaign performance dashboards that would enable ease of data understanding for the client. 'Interact with various MarTech platforms including digital ads, programmatic, campaign automation among others to extract data and understand the workflows to enable analysis in line with the workflows. 'Have a thorough understanding of the KPIs and metrics to enable a structure analysis.

People Management :

'Ability to contribute effectively as a team player.

Key Decision Rights :

Project related decisioning in consultation with Campaign/Project Manager.

Must Have Skills

Personalization - copy Social-Listening advertising Campaign Execution Paid Ads Change Mgmt Communication Site Merchandising Marketing Automation

Good To Have Skills

Organic Social & Google Ads Social Listening Search Marketing

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Apr 25 2024

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