Data Tracking Specilalist

1 month ago


indore, India White Force Full time

Job Description:

Role – Data Tracking SpecialistAbout Us - the roleTracking specialist is in charge of maintaining and ensuring a proper implementation ofcross-platform and cross-device analytics solutions. It requires combination ofdeveloper+analyst mindset. Identifying, using and tracking data will be your daily bread andbutter, so your colleagues can work on optimising user experience(s) and ad campaigns forour partners and clientsWhat will you do?Maintain and ensure a proper implementation of cross-platform and cross-device digital analytics tooling.Understanding omni-channel user behaviour, conversion data and customer journeys, funnel analysisand multi-channel attribution.Tag management.Analyse available data to identify and quantify customer behaviour and translate this intorecommendations for traffic generation, marketing, merchandising, content and customer service.Promote a culture of user-centric, data-driven decision making, and advocate customer experience bestpractices.Maintain digital analytics documentation.What do we expect?Experience working with digital analytics and tag management tooling.Hands-on implementation experience with Google Tag Manager.Solid understanding of Universal Google Analytics/Google Analytics 4, and Google Data Studio.High-level understanding of digital advertising, cross-channel, and marketing attribution.Basic JavaScript knowledge.Ability to design tagging strategies, and automate QA analytics tracking is a plus.Proficiency in SQL is a plus.Understanding concepts of A/B testing is a plus.Interested candidates can apply


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