Lead - Marketing Automation

3 weeks ago

Indore, India Impetus Full time

Role- Marketing Automation


Location- Noida, Indore


Qualification

  • Partner with marketing stakeholders to support Lead Gen acquisition programs for B2B
  • Provide consulting support to bridge gap between business requirements, MarTech and Ops team
  • Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel, Marketing, Sales, Database Marketing, Analytics, ABM squads.
  • Identify capabilities, optimizations with MarTech team that helps to scale
  • Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers
  • Build reports and analyse leads/opportunities data across the funnel from Marketing to sales conversions
  • Ensure task and timelines are managed and met across multiple implementation teams.
  • Work together with marketers and analytics team to define tracking and measurements requirements.
  • Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team.
  • Proactively provide consultation and strategic directions for optimization
  • Understand and participate in creative process whenever required.
  • Actively engage and contribute on change management process and share discovery and learnings to improve ways of working.

Technical Skills

Marketing Automation, Campaign Management, Marketing Operations


Role

  • Collaboration with Marketing Stakeholders: Work closely with marketing stakeholders to support lead generation acquisition programs for B2B.
  • Consulting Support: Provide consulting support to bridge the gap between business requirements and the Marketing Technology (MarTech) and Operations (Ops) teams.
  • Collaboration with In-house Teams: Partner with various in-house teams, including Top of Funnel, Marketing, Sales, Database Marketing, Analytics, and Account-Based Marketing (ABM) squads to drive capabilities and prioritize efforts.
  • Identify Capabilities and Optimizations: Identify capabilities and optimizations in collaboration with the MarTech team to help scale lead generation efforts effectively.
  • Stakeholder Management: Exhibit strong stakeholder management and consulting knowledge to advise on which platforms leads should be targeted, such as leads received through paid media or publishers.
  • Data Analysis: Build reports and analyze leads/opportunities data across the marketing funnel, tracking conversions from marketing to sales.
  • Project Management: Ensure tasks and timelines are managed and met across multiple implementation teams, ensuring efficient project execution.
  • Tracking and Measurement: Work with marketers and the analytics team to define tracking and measurement requirements to assess the effectiveness of lead generation efforts.
  • Risk Management: Act as the point of contact to mitigate, validate, and manage any potential risk exposure of programs and campaigns with the extended team.
  • Strategic Consultation: Proactively provide consultation and strategic directions for optimization of lead generation efforts.
  • Creative Process: Understand and participate in the creative process when required to ensure alignment with lead generation goals.
  • Change Management: Actively engage and contribute to the change management process, sharing discoveries and learnings to improve ways of working.


Experience

10 to 12 Years

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