Lead - Marketing Automation [3 Days Left]
3 weeks ago
Location- Noida, Indore
Qualification
- Partner with marketing stakeholders to support Lead Gen acquisition programs for B2B- Provide consulting support to bridge gap between business requirements, MarTech and Ops team- Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel, Marketing, Sales, Database Marketing, Analytics, ABM squads.- Identify capabilities, optimizations with MarTech team that helps to scale- Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers- Build reports and analyse leads/opportunities data across the funnel from Marketing to sales conversions- Ensure task and timelines are managed and met across multiple implementation teams.- Work together with marketers and analytics team to define tracking and measurements requirements.- Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team.- Proactively provide consultation and strategic directions for optimization- Understand and participate in creative process whenever required.- Actively engage and contribute on change management process and share discovery and learnings to improve ways of working.
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Technical Skills
Marketing Automation, Campaign Management, Marketing Operations
Role
- Collaboration with Marketing Stakeholders: Work closely with marketing stakeholders to support lead generation acquisition programs for B2B.- Consulting Support: Provide consulting support to bridge the gap between business requirements and the Marketing Technology (MarTech) and Operations (Ops) teams.- Collaboration with In-house Teams: Partner with various in-house teams, including Top of Funnel, Marketing, Sales, Database Marketing, Analytics, and Account-Based Marketing (ABM) squads to drive capabilities and prioritize efforts.- Identify Capabilities and Optimizations: Identify capabilities and optimizations in collaboration with the MarTech team to help scale lead generation efforts effectively.- Stakeholder Management: Exhibit strong stakeholder management and consulting knowledge to advise on which platforms leads should be targeted, such as leads received through paid media or publishers.- Data Analysis: Build reports and analyze leads/opportunities data across the marketing funnel, tracking conversions from marketing to sales.- Project Management: Ensure tasks and timelines are managed and met across multiple implementation teams, ensuring efficient project execution.- Tracking and Measurement: Work with marketers and the analytics team to define tracking and measurement requirements to assess the effectiveness of lead generation efforts.- Risk Management: Act as the point of contact to mitigate, validate, and manage any potential risk exposure of programs and campaigns with the extended team.- Strategic Consultation: Proactively provide consultation and strategic directions for optimization of lead generation efforts.- Creative Process: Understand and participate in the creative process when required to ensure alignment with lead generation goals.- Change Management: Actively engage and contribute to the change management process, sharing discoveries and learnings to improve ways of working.
Experience
10 to 12 Years
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