Senior Manager Customer Marketing

3 weeks ago

Bengaluru, India Freshworks Full time
Job Description

Job Description:

Freshworks is seeking a Sr. Manager, Lifecycle & Retention Marketing to lead our efforts in developing scalable customer lifecycle campaigns and programs that drive customer adoption, retention and ongoing loyalty. Reporting to the VP of Customer Engagement, you will be instrumental in defining our overall customer lifecycle and retention marketing strategy, to ensure we support Freshworks customers across their entire journey with us. This role requires a seasoned leader with extensive experience in both B2B and B2C tech, preferably in SaaS, who is passionate about delivering exceptional customer experiences and driving long-term customer loyalty.

 

Responsibilities:

Lifecycle & Retention Strategy:

  • Develop and implement a comprehensive lifecycle and retention marketing strategy across various channels including email, webinar, in-product and through workshops and events to drive adoption

  • Drive initiatives to enhance customer engagement, reduce churn, and increase retention rates across various touchpoints and product lines

  • Customer Journey Optimization:

  • Lead efforts to map customer lifecycle journeys and identify key touchpoints for optimization.

  • Collaborate with cross-functional teams to implement targeted campaigns and initiatives to drive customer activation, retention, and advocacy.

  • Customer Insights and Analysis:

  • Analyze customer data and behavior to identify opportunities for improving time to value from onboarding to expansion.

  • Partner closely with marketing & revenue operations teams to define the framework and specific campaigns that can be deployed to drive adoption

  • Cross-Functional Collaboration:

  • Partner closely with Product Management, Engineering, Marketing, Sales, and Customer Success teams to ensure alignment on lifecycle and retention strategies and reduce duplication

  • Act as a liaison between customers and internal teams, advocating for customer needs and driving alignment on product and marketing priorities.

  • Team Leadership and Development:

  • Develop and lead a high-performing Lifecycle & Retention Marketing team, providing guidance, mentorship, and professional development opportunities

  • Foster a culture of innovation, collaboration, and continuous improvement within the team and across the organization.


Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.

  • 15+ years of marketing experience in B2B and B2C tech, with a focus on SaaS.

  • Proven track record of developing and executing successful lifecycle and retention marketing strategies and initiatives.

  • Strong analytical skills with the ability to derive actionable insights from customer data.

  • Excellent communication, presentation, and interpersonal skills.

  • Experience in leading cross-functional teams and driving alignment towards common goals.

  • Ability to thrive in a fast-paced, dynamic environment and navigate ambiguity.

  • Comfortable with a dual-site working model between the U.S. and India, with the ability to travel as needed.



Additional Information

If you are passionate about optimizing customer experiences and driving long-term customer loyalty through lifecycle and retention marketing strategies, we'd love to hear from you.

 

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

  • Ethinos Digital Marketing

    4 weeks ago

    Bengaluru, India Ethinos Digital Marketing Full time

    Senior Manager/Paid are looking for dynamic and self driven candidate to join our team.The basic role of the Senior Manager - Paid Media is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing).This position...

  • Senior Customer Marketing Manager

    1 week ago

    Bengaluru, India Labcorp Drug Development Full time

    Overview The Customer Marketing team develops Marketing strategies and drives campaigns across the buyer’s journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp’s full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services...

  • Senior Customer Marketing Manager

    6 days ago

    Bengaluru, India Labcorp Full time

    OverviewThe Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services (CLS)...

  • Senior Marketing Manager

    4 weeks ago

    Bengaluru, India BEST Properties Full time

    Company DescriptionWelcome to BEST Properties. We are passionate about providing premium villa and villa plots for sale in Green Valley, Guddahatti Village, near Electronic City, Bangalore, Karnataka. Our project boasts a 21-acre area, 9 acres of which is dedicated to Green Valley phase-2, in addition to 12 acres of Green Valley phase-1. Our facilities...

  • Senior Marketing Manager

    4 weeks ago

    Bengaluru, India BEST Properties Full time

    Company DescriptionWelcome to BEST Properties. We are passionate about providing premium villa and villa plots for sale in Green Valley, Guddahatti Village, near Electronic City, Bangalore, Karnataka. Our project boasts a 21-acre area, 9 acres of which is dedicated to Green Valley phase-2, in addition to 12 acres of Green Valley phase-1. Our facilities...

  • Senior Marketing Manager

    1 month ago

    Bengaluru, India BEST Properties Full time

    Company DescriptionWelcome to BEST Properties. We are passionate about providing premium villa and villa plots for sale in Green Valley, Guddahatti Village, near Electronic City, Bangalore, Karnataka. Our project boasts a 21-acre area, 9 acres of which is dedicated to Green Valley phase-2, in addition to 12 acres of Green Valley phase-1. Our facilities...

  • Senior Marketing Manager

    4 weeks ago

    Bengaluru, India BEST Properties Full time

    Company DescriptionWelcome to BEST Properties. We are passionate about providing premium villa and villa plots for sale in Green Valley, Guddahatti Village, near Electronic City, Bangalore, Karnataka. Our project boasts a 21-acre area, 9 acres of which is dedicated to Green Valley phase-2, in addition to 12 acres of Green Valley phase-1. Our facilities...

  • Senior Global Customer Insights Manager

    4 weeks ago

    Bengaluru, India Novo Nordisk Full time

    The position As a Senior Global Customer Insights Manager, you will: Drive high-quality primary market research for key products, portfolios and areas of interest on a country, regional and global level. Present the delivery of best-in-class customer insight analyses to support senior management in strategic and operational decision-making. Develop and...

  • Senior Global Customer Insights Manager

    4 weeks ago

    Bengaluru, India Novo Nordisk AS Full time

    Are you an experienced primary market research (PMR) professional with a passion for generating and disseminating insights? Do you have ability to build compelling stories when presenting results? Are you ready to take on a global role and work with cross-functional teams in an international environment? If so, we have an exciting opportunity for you to...

  • Customer Analytics Manager

    5 days ago

    Bengaluru, India Tredence Inc. Full time

    As a Manager/Senior Manager, you will: 1. Work with clients leading marketing & customer roles at Fortune 100 Retailers 2. Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions. 3. Collaboratively work with leadership...

  • Customer Analytics Manager

    6 days ago

    Bengaluru, India Tredence Inc. Full time

    As a Manager/Senior Manager, you will: 1. Work with clients leading marketing & customer roles at Fortune 100 Retailers 2. Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions. 3. Collaboratively work with leadership...

  • Customer Analytics Manager

    5 days ago

    Bengaluru, India Tredence Inc. Full time

    As a Manager/Senior Manager, you will: 1. Work with clients leading marketing & customer roles at Fortune 100 Retailers 2. Work closely with stakeholders across the organization to gather requirements and understand the underlying business problems. Serve as the bridge between business needs and analytical solutions. 3. Collaboratively work with leadership...

  • SatSure - Senior Manager - Content Marketing

    4 weeks ago

    Bengaluru, India SatSure Full time

    About SatSure:. SatSure is a deep tech, decision Intelligence company that works primarily at the nexus of agriculture, infrastructure, and climate action creating an impact for the other millions, focusing on the developing world. We want to make insights from earth observation data accessible to all.SatSure is looking for a Senior Content Marketing...

  • Senior Product Manager

    7 days ago

    Bengaluru, India Intuit Full time

    Senior Product Manager Overview Join Intuit as a Senior Product Manager on the Practice Workforce Operations team, supporting Customer Success. Intuit's Customer Success team is transforming the industry with a suite of high-touch professional services powered by data-driven, technology-led operations and a distributed professional workforce. We are seeking...

  • Senior Product Manager

    7 days ago

    Bengaluru, India Intuit Full time

    Senior Product Manager Overview Join Intuit as a Senior Product Manager on the Practice Workforce Operations team, supporting Customer Success. Intuit's Customer Success team is transforming the industry with a suite of high-touch professional services powered by data-driven, technology-led operations and a distributed professional workforce. We are...

  • Senior Product Manager

    6 days ago

    Bengaluru, India Intuit Full time

    Senior Product Manager Overview Join Intuit as a Senior Product Manager on the Practice Workforce Operations team, supporting Customer Success. Intuit's Customer Success team is transforming the industry with a suite of high-touch professional services powered by data-driven, technology-led operations and a distributed professional workforce. We are seeking...

  • Senior Product Manager

    2 weeks ago

    Bengaluru, India Gethyr Full time

    VWO is seeking a dynamic Senior Product Manager to take ownership of one of our flagship products. The Senior Product Manager will work closely with all teams at Wingify to shape and execute our product roadmap and strategy.Responsibilities :Strategic Vision : Define, execute, and deliver the product roadmap.Leadership Collaboration : Partner with the...

  • Customer Service Executive

    4 weeks ago

    Banaswadi, Bengaluru, Karnataka, India Quick customer electronic service Full time

    Hi, I'm searching customer service executive to manage phone calls and balancing data sheet in system 8904309332 **Job Types**: Full-time, Fresher **Salary**: From ₹8,000.00 per month **Benefits**: - Cell phone reimbursement Schedule: - Monday to Friday Supplemental pay types: - Performance bonus **Education**: - Secondary(10th Pass)...

  • Senior Customer Success Manager

    4 weeks ago

    Bengaluru, India Milestone Full time

    Job Description About Us For over 25 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with an...

  • Senior Marketing Associate

    1 day ago

    Bengaluru, India Capillary Technologies Full time

    As a Senior Marketing Associate, you will play a pivotal role in shaping our brand presence, engaging our customer base, and driving revenue growth. You will be responsible for developing and executing marketing strategies and campaigns that effectively promote our events, enhance customer relationships, and drive conversions through email marketing...