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CRM Lead

4 months ago

Mumbai, India WTW Full time

The Role

As the CRM Lead & Campaign Manager, you will play a pivotal role in driving our CRM strategy, leveraging Microsoft Dynamics 365, and orchestrating targeted campaigns to enhance customer engagement and retention. This role demands strategic prowess, analytical acumen, and adept campaign management skills.

Key Responsibilities:

CRM Champion Leadership: Champion the adoption and optimization of Microsoft Dynamics 365 as the cornerstone of our CRM strategy. Drive the development and refinement of CRM initiatives, aligning them with overarching business objectives and customer-centric principles. Advocate for best practices in CRM usage and methodology, fostering a culture of continuous improvement and innovation. Act as the primary point of contact for CRM-related inquiries, providing guidance, training, and support to internal stakeholders. Collaborate closely with cross-functional teams to understand their unique CRM needs and facilitate the customization of CRM solutions accordingly. Proactively identify opportunities to enhance CRM functionality and user experience, driving efficiency and effectiveness across the organization.
Data Analysis: Utilize Microsoft Dynamics 365 analytics tools to derive actionable insights from customer data. Analyze customer behavior, trends, and patterns to inform strategic decision-making and campaign planning. Develop reporting dashboards and metrics to track CRM performance and measure the impact of initiatives.
Campaign Planning and Execution: Collaborate with marketing to ensure leads are well managed and captured in D365. Utilize insights from CRM data analysis to personalize messaging and optimize campaign effectiveness. Monitor campaign performance metrics.