Branding Executive

3 weeks ago

Chennai Metropolitan Area, India Snaphunt Full time

The Offer

  • Opportunity to make a positive impact

The Job

Your responsibilities will include:

  • As a Branding Executive, you play a pivotal role in driving our company's brand recognition and growth. Your responsibilities encompass a wide array of tasks aimed at promoting our brand, engaging with our target audience, and enhancing our market presence. Below is an overview of your key duties:
  • Develop and execute brand strategies aligned with company objectives, ensuring consistent messaging and positioning.
  • Conduct in-depth market research to identify consumer insights, competitive landscape, and emerging trends, leveraging this information to propose innovative brand strategies.
  • Collaborate with the marketing team to create and implement integrated marketing campaigns across digital, social media, and traditional advertising channels.
  • Monitor and analyze brand performance metrics, including sales reports and consumer feedback, to assess the effectiveness of brand initiatives and identify areas for improvement.
  • Manage brand budgets efficiently, maximizing return on investment while ensuring resource allocation aligns with strategic objectives.
  • Work closely with creative teams and agencies to develop compelling visual designs, marketing materials, and brand assets that resonate with our target audience.
  • Maintain brand guidelines and ensure brand compliance in all marketing communications.
  • Cultivate relationships with external partners, including vendors, agencies, and industry influencers, to amplify our brand's reach and impact.
  • Stay abreast of industry trends and best practices, proactively identifying opportunities for brand growth and innovation.

The Profile

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1-3 years of experience in brand management or similar roles.
  • Strong understanding of brand principles and marketing strategies.
  • Exceptional creativity and ability to think outside the box.
  • Excellent written and verbal communication skills.
  • Proficient in market research and data analysis.
  • Strong project management skills with the ability to prioritize and meet deadlines.
  • Detail-oriented and highly organized.
  • Proficient in using marketing tools and software.

The Employer

Our client is a smart kitchen solutions company that combines advanced technology with appliances that every home needs.

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