Senior Brand Executive

3 weeks ago

Mumbai Metropolitan Region, India Games24x7 Full time

About Games24x7


Founded by New York University trained economists Bhavin Pandya and Trivikraman

Thampy in 2006, Games24x7 is an India headquartered online gaming company with a

portfolio which includes skill-based games such as RummyCircle and My11Circle.

Backed by marquee investors like Tiger Global, The Raine Group and Malabar

Investments, the company specializes in using behavioral science, technology, and

artificial intelligence to provide awesome game playing experiences across all its

platforms.

Games24x7 operates RummyCircle, the largest online rummy platform in India, and

My11Circle, one of the country’s top fantasy sports platforms. The diverse, talented, and

passionate Games24x7 team is spread across our offices in Mumbai, Bengaluru, and

New Delhi. We love to work with talented people who love doing new things or doing old

things the new way. We are always looking for people with a sense of ownership, ability

to collaborate, create, innovate, and value the importance of humility




Job Description: Senior Brand Executive (1-3 years)

Position Overview:

Games24x7 is looking for a senior brand executive to work for their brand RummyCircle.

1. The Senior Brand Executive will be part of the Brand Marketing Team and will play a supporting and crucial role in executing creative and communication design for driving new player acquisitions for the RummyCircle app.

2. The Senior Brand Executive will work closely with the Associate Brand Manager & Senior Brand Manager to deeply understand the target audience and consumer insights of various states across India in order to create region specific digital assets.

3. In today’s digital world, where consumers have constant access to various mobile devices & digital platforms, the Senior Brand Executive should have a working knowledge of the design and communication that will complement and be responsive to the multitude of platforms available for performance marketing.

4. The Senior Brand Executive should be creative and proactive with skills related to understanding the nuances of design principles, colour theory and aesthetic appeal of creative ads along with having a good command over languages.

5. The Senior Brand Executive will work with internal stakeholders as well as external design & creative agencies, web developers, freelancers to produce digital creatives that are interactive and engaging while ensuring brand guidelines are followed.

6. The Senior Brand Executive would also support the team in working with agencies on creative input for large scale media campaigns like videos, print, radio and television.

7. The Senior Brand Executive should have experience dealing with external vendors, negotiating with agencies/production houses and handling small scale shoots.

8. The Senior Brand Executive should be able to understand the basics of performance marketing and study high level funnel metrics to derive creative insights and utilize those insights for creating creatives in the future.

The Senior Brand Executive will undergo on-the-job training with the Brand Team and User Growth Team to ensure a smooth understanding of the position.

Skillset Requirements

1. Minimum 1-3 years of experience in brand marketing, digital creative production and copy writing

2. Previous experience in working with gaming/consumer tech/digital first companies

3. Well-versed with the digital ecosystem to identify new creative opportunities

4. MBA from Tier-II colleges minimum or relevant work experience

5. Prior experience of working with designers, video editors and handling creative agencies

6. Knowledge in video production and creative script writing is a plus

7. Previous experience in working with gaming/consumer tech/digital first companies

8. Candidates with a command over Marathi language will be preferred

Role Requirements

· Strong communication skills in writing and suggesting copies for actionable outcomes.

· Strong command of the English language (oral and written)

· Certain level of understanding of Hindi & Marathi language (oral and written)

· Excellent project and vendor management skills

· Proactiveness to deliver output with top-notch quality

· Shows potential to chase aggressive timeline and deliver efficiently

· Should be able to create presentations and work on excel

Job Location: Mumbai (Candidate should be residing/willing to relocate to the city)

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