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Brand and Content Marketing Executive

1 month ago

Kolkata metropolitan area, India Wittypen Full time
About us


Wittypen is a managed marketplace for content and we work with some of the best brands like Freshworks, Swiggy, Acko, Paytm, and others to help create content through our pool of 1700+ freelance writers.


Founded in 2015, today Wittypen is one of the most credible content platforms working with customers across 5+ countries and creating thousands of content pieces every month. 


We believe in having a goal-driven culture where our colleagues try to do the best work of their lives in a way that also drives meaning and impact. 


Job Description


Wittypen is on the lookout for a talented Brand & Content Marketing Executive to join our team in Kolkata. This is a fantastic opportunity for a content marketing professional to contribute to our inbound marketing initiatives, enhance brand visibility, and be part of a team that thrives on delivering exceptional content.


Key Responsibilities:


  • Content Marketing Initiatives: Drive Wittypen's content marketing strategies to enhance brand visibility and generate inbound leads.
  • Copywriting Excellence: Craft compelling copy for blogs, social media, newsletters, and other marketing collateral.
  • SEO Strategy Execution: Collaborate with content managers to implement SEO strategies that align with Wittypen’s content objectives.
  • Social Media Management: Plan, manage, and execute engaging social media campaigns that align with Wittypen's brand voice.
  • Web Content Management: Use WordPress to publish and optimize content, ensuring alignment with SEO and brand guidelines.
  • Newsletter Management: Write and oversee the distribution of newsletters that keep our audience informed and engaged.
  • Webinar Planning: Organize and execute webinars, managing logistics, promotion, and follow-up communications.
  • Analytics & Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights for continuous improvement.


Requirements


Ideal Candidate:


  • Content Marketing Expertise: 2+ years of experience in content marketing with a deep understanding of SEO.
  • Copywriting Skills: Strong command of English, with proven ability to write compelling and engaging copy.
  • Technical Knowledge: Proficient in WordPress and familiar with SEO tools.
  • Social Media Savvy: Experience in planning and managing social media campaigns across various platforms.
  • Project Management: Ability to manage multiple projects simultaneously, ensuring timely and quality execution.
  • Analytical Mindset: Ability to analyze marketing data to make informed decisions and optimize content strategy.
  • Collaborative Approach: Works well in a team and effectively manages cross-functional relationships.
  • Growth-Oriented: Eager to learn and grow within a dynamic, fast-paced environment.


Benefits


Why Wittypen?


  • 5-day work week, 40-hr/week.
  • Career Growth: Opportunities to develop your skills and grow your career in a company that values content marketing.
  • Innovative Environment: Be part of a creative team that encourages innovation and collaboration.
  • Impactful Work: Make a significant impact on the brand's visibility and growth.
  • Inclusive Culture: Join a workplace that values diversity and provides a supportive environment.


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