Marketing Manager

4 weeks ago

Kolkata metropolitan area, India PRAMAC Full time

Pramac, part of the world’s leading gas generator and third largest diesel generator manufacturer, is looking for a Marketing Manager to coordinate and work with relevant teams in building and implementing digital marketing campaigns. To publish content on a variety of channels (Digital, Social, Media, Email and Print). Once the campaign is published, to review and measure its performance to determine achievement of marketing goals.

Will be responsible for reporting and presenting these results to the leadership team. Will play a vital role in planning and executing various marketing events, trade shows, conferences, and webinars.


Skills:

  • Strategic thinking to target advertising and optimizing campaigns to bring substantial returns.
  • Time management to delegate specific tasks and dedicating a pre-set period to each remaining task to create a system of completing tasks promptly and performing other time-sensitive assignments.
  • Excellent communication to develop and curate engaging content for variety of channels including Digital, Social, Print, Website, Email Newsletters, Customer Testimonials etc.
  • Interpersonal skills to facilitate clear communication with the team of marketing professionals, graphic designer, global team, and others to produce impactful, engaging content for a campaign and high-quality marketing materials.


Key responsibilities:


  • Brainstorming new campaign ideas and growth
  • Identifying and testing new digital channels and tolls
  • Researching and implementing new marketing and the latest trends
  • Measuring and reporting the return on investments and key performance indicators using web analytic tools to monitor site traffic.
  • Helping optimize the user experience on the company’s website and assisting with the creation of the landing page.
  • Tracking consumer purchase behaviour
  • Gaining potential leads and transforming them into customers.
  • Optimizing marketing campaigns, including email marketing, social media, and digital advertising.
  • Ensuring to create brand-aligned content, post at an agreed time and deal with any positive or negative comments.
  • Playing a vital role in planning and executing various marketing events, trade shows, conferences, and webinars. Coordinate logistics, manage event calendars and ensure promotional materials are available.


Qualification:

  • A Bachelor’s Degree with fundamental knowledge about marketing concepts,
  • business strategy, market research, and customer behaviour.
  • Social media savvy, with a passion for staying on top of trends.
  • Strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills, with the ability to collaborate with other
  • departments.
  • In-depth knowledge of various social media platforms and best practices.
  • Ability to analyse consumer metrics, reports, and trends.
  • Strong project management and managerial skills.


Preferred qualifications:

  • Proficiency in Digital Marketing tools and platforms (Google Analytics, SEO Tools, Social Media Management Tools)
  • Experience with graphic design software (E.g., Abode Creative Suite, Canva)
  • Familiarity with CRM tools (E.g., Salesforce)
  • Familiarity with HTML/CSS and content management systems (E.g., Word Press)


Experience:

  • 7-8 years of experience executing digital marketing campaigns and strategies to increase brand awareness, generate leads, and drive sales.
  • Worked in White Goods/Appliances, Industrial Equipment, Automobile Industry.


If you feel you have the right skill set to meet the role then please do not hesitate to contact us.

We want to hear from you

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