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Growth Marketing Content Lead
3 months ago
Position: Growth Marketing Content Lead
Industry: Beauty/Cosmetics
Location: Mumbai
CTC: Up to 13 LPA
Key Job to be done:
- Build & lead an entire team of content specialists across copy, graphic designers and video editors along with Influencer marketing
- Ensure brand positioning is integrated and reflected across all customer touchpoints and sales channels.
- Build differentiated content that drives brand consideration, brand preference and generates demand.
- Develop the editorial calendar and organize and manage workflows including delivery of content for owned and operated channels, social, partner teams, and other cross-functional teams as needed.
- Develop content for the brand for other third-party platforms/ channels basis their requirements
- Lead paid marketing i.e. Performance asset creation, deployment and optimization
- Lead influencer marketing campaigns: Planning, execution, reporting & optimization
- Partner closely with a small team to execute as a strategic lead, as well as remain closely involved in planned and tactical executions.
