Sr. Specialist-Mktg
2 weeks ago
Job Title
Sr. Manager - Account Based Marketing
Group/Department
Global Marketing Department
Location
Bangalore
Position
Full-time
Reports to
ABM Lead
Job Overview
The Account Based Marketing Manager is responsible for the strategy and implementation of effective Account Based Marketing programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list and accelerating existing opportunities.
He/She will partner with the strategic accounts sales team to drive sales pipeline and revenue through account-targeted programs and will own the overall responsibility for planning and executing a multitude of marketing programs in strategic accounts.
The role will also support strong partnership with the sales teams and with key stakeholders within the Marketing organization.
Responsibilities and Duties
Define Account Based Marketing strategy and execution planning, encompassing the required ABM tools for assigned strategic accounts
Own and manage our Account Based Marketing plans for assigned strategic accounts
Partner with Sales Leaders and Client Partners to develop regional, account focused playbooks including, but not limited to, nurture, channel activities, live/online events with the goal of building and accelerating the pipeline.
Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support and creative development to ensure effectiveness for regional named accounts.
Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for key accounts
Build/manage ABM metrics to ensure business impact measured by named account
Manage project timelines, quality issues, resources, & budgets
Assist with account research and campaign planning, development and execution
Qualifications
Experience
o Overall 6+ years experience with 3 plus years of proven multi-channel marketing and Account Based Marketing with large multinationals/IT firms
o Having worked with BFSI clients will be an added advantage
Specific Skills
o CRM/marketing automation background like Salesforce and Marketo
o Understanding of pipeline management and metrics.
o Demonstrated experience overseeing various marketing program executions
o Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
Personal Characteristics
o Highly organized and efficient with the ability to develop and execute against an evolving plan and ability to prioritize numerous projects simultaneously
o Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
Education and Certifications
o Graduate/Postgraduate
o ITSMA/similar ABM certification preferable
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