Lead Marketing

3 weeks ago

Mumbai, India National Payments Corporation of India Full time

Roles and Responsibilities

Role : Lead MarketingExperience : 6 to 10 yearsLocation : MumbaiEducation : MBARole and responsibilities : Formulate and oversee execution of the marketing plans and initiatives for the assigned UPI features/ services and support NPCI brand team Develop strategies to improve the brand positioning by refining brand identity and boosting market image of UPI features / services Manage and ensure timely creation of marketing proposals and collaterals Track and monitor the respective outcomes from the campaigns to achieve the annual product goals Growth of new UPI users and increase in brand awareness Support NPCI brand marketing team

Implement strategies to ensure last mile reach of UPI services.

Agency / Partner / Event Management

Ensure laid down processes for Marketing are adhered to.Tracking of budgets and ensuring timely utilisation

Ensure there are no audit gaps in documentation and process

Major Activities :

Launch high impact ATL / BTL / Digital and Social campaigns B2C and B2B2C Work with UPI ecosystem partners to ensure that brand guidelines are being followed and we leverage their strengths and capabilities to promote the product / services for the good of end consumers. Ensure timely delivery of ongoing campaigns to continuously re-enforce the usage of UPI product and services Work with NPCI brand team on key projects / campaigns

Rural marketing initiatives / activities to reach out to last mile audience

Continuously innovate and bring out fresh ideas to reach out to the last mile audience

Drive quality of creativity through the creative agency / inhouse creative team Work with Media agencies to implement the most effective media mix for campaigns Work with social agency to ensure we are promoting contextual and relevant content to our audiences Promote product / service offerings through partners / merchants offers/ tie-ups

Compliance to Marketing governance and standards

Ensure audit compliance for all projects / campaigns

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