Lead Marketing
6 months ago
Roles and Responsibilities
Role : Lead MarketingExperience : 6 to 10 yearsLocation : MumbaiEducation : MBARole and responsibilities : Formulate and oversee execution of the marketing plans and initiatives for the assigned UPI features/ services and support NPCI brand team Develop strategies to improve the brand positioning by refining brand identity and boosting market image of UPI features / services Manage and ensure timely creation of marketing proposals and collaterals Track and monitor the respective outcomes from the campaigns to achieve the annual product goals Growth of new UPI users and increase in brand awareness Support NPCI brand marketing teamImplement strategies to ensure last mile reach of UPI services.
Agency / Partner / Event Management
Ensure laid down processes for Marketing are adhered to.Tracking of budgets and ensuring timely utilisation
Ensure there are no audit gaps in documentation and process
Major Activities :
Launch high impact ATL / BTL / Digital and Social campaigns B2C and B2B2C Work with UPI ecosystem partners to ensure that brand guidelines are being followed and we leverage their strengths and capabilities to promote the product / services for the good of end consumers. Ensure timely delivery of ongoing campaigns to continuously re-enforce the usage of UPI product and services Work with NPCI brand team on key projects / campaignsRural marketing initiatives / activities to reach out to last mile audience
Continuously innovate and bring out fresh ideas to reach out to the last mile audience
Drive quality of creativity through the creative agency / inhouse creative team Work with Media agencies to implement the most effective media mix for campaigns Work with social agency to ensure we are promoting contextual and relevant content to our audiences Promote product / service offerings through partners / merchants offers/ tie-upsCompliance to Marketing governance and standards
Ensure audit compliance for all projects / campaigns
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