Senior Paid Search Specialist

4 months ago

Bengaluru, India Thermo Fisher Scientific Full time

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work. Surrounded by collaborative colleagues, you’ll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an outstanding strategy for the near term and beyond. Take your place on our strong team, and help us make significant contributions to the world.

Thermo Fisher Scientific is looking for a who wants to propel their career by joining a diverse team of marketing professionals. The role sits within our APJ Digital Marketing Operations COE, driving brand strategies and execution and reporting to our Performance Marketing Manager.

Discover Impactful Work:

This is an exciting role with an opportunity to impact the growth of a global brand in the Asia Pacific region. You will be responsible for driving paid search media planning, execution, analysis, and insights. We are looking for someone who is enthusiastic and flexible in adopting changes and new challenges.

A day in the Life:

Develop and implement comprehensive paid search strategies across Google Ads to maximise our return on investment and achieve business objectives. Conduct detailed keyword research, ad copy optimisation, and landing page analysis to ensure efficient campaign performance and relevancy.

Keys to Success:

Analyze campaign performance data, identify trends, and provide actionable insights to optimise performance and improve overall campaign efficiency. Collaborate cross-functionally with internal teams, including paid media advertising and analytics, to align paid search initiatives with broader marketing objectives and business goals. Stay up-to-date with industry trends, best practices, and algorithm updates.

Education

Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience

5 years of hands-on experience in paid search marketing, with a strong focus on Google Ads. Proven track record of successfully leading large-scale Google Ads accounts in a multinational corporation with multiple business units, product lines and regions across APJ. Prior experience in the scientific industry is a plus.

Knowledge, Skills, Abilities

In-depth knowledge of Google Ads platform, including campaign setup, optimisation techniques, and performance analysis. Google Ads certification is preferred. Experience with other digital marketing channels, such as display advertising and social media advertising, is a plus. Exposure to East Asian markets and reading and writing Korean is a plus

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

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