Senior paid search

4 days ago

Bengaluru, India Viral Internet Brands Full time
Senior Paid Search Specialist
Location: Bangalore, India
Type: Full-time
About the Role
At Viral Internet Brands , we are redefining performance marketing for e-commerce brands owned by our French parent company. As a Senior Paid Search Specialist , you will be at the forefront of crafting and executing data-driven advertising strategies, ensuring maximum ROI and sustainable growth across Google Ads and Bing Ads platforms.
This is a senior-level role requiring extensive hands-on experience, strategic thinking, and a results-oriented mindset. You’ll collaborate with cross-functional teams to refine every aspect of the paid search funnel, leveraging advanced tools and analytics to deliver exceptional outcomes.
Key Responsibilities
Campaign Design & Execution:
Architect and manage high-budget PPC campaigns on Google Ads and Bing Ads to achieve ambitious performance goals (ROAS, CPA, CAC).
Implement precise audience segmentation and targeting to enhance relevance and conversion rates.
Data-Driven Optimization:
Utilize tools like Google Analytics , Google Ads Editor , Data Studio , and Tableau to monitor performance metrics and identify optimization opportunities.
Adjust bidding strategies using automated rules, scripts, and AI-based tools like Optmyzr or SA360.
Conduct multi-channel attribution analysis to allocate budgets effectively and uncover untapped growth opportunities.
Advanced Testing & Experimentation:
Run A/B and multivariate tests on ad copy, landing pages, and audience targeting to identify high-performing elements.
Experiment with Smart Bidding strategies (e.g., Target ROAS, Maximize Conversions) and manual adjustments for maximum efficiency.
Collaboration & Strategy Alignment:
Work closely with the analytics team to define KPIs and actionable insights for campaign performance.
Align with content and creative teams to develop compelling ad assets that resonate with the target audience.
Maintain seamless communication with our headquarters in France to align campaigns with overall brand objectives.
Reporting & Insights:
Build and present in-depth performance dashboards using Google Data Studio or Power BI.
Deliver actionable insights and strategic recommendations to stakeholders, focusing on continuous improvement and scalability.
Qualifications & Skills
Experience:
Minimum 5 years of hands-on experience managing high-budget PPC campaigns, ideally for e-commerce or DTC brands.
Proven track record of scaling campaigns while optimizing ROI metrics like ROAS and CPA.
Technical Expertise:
Advanced proficiency in Google Ads , Bing Ads , Google Analytics , and reporting tools like Google Data Studio , Tableau , or Power BI.
Experience with campaign automation and tools such as Optmyzr , Search Ads 360 (SA360) , or Kenshoo (Skai).
Strong understanding of tracking, tagging, and conversion attribution using tools like Google Tag Manager and UTM parameters.
Analytical Mindset:
Exceptional skills in interpreting data and translating insights into actionable strategies.
Experience with advanced attribution models, including multi-touch and time-decay attribution.
Creative Problem-Solving:
Ability to craft innovative ad strategies and compelling copy that drive conversions.
Collaboration & Communication:
Strong communication skills to work effectively with cross-functional teams and stakeholders across geographies.
Proactive approach to knowledge sharing and mentoring junior team members.
Compensation & Benefits
Salary: ₹6,00,000 – ₹8,00,000 per year (fixed) + performance-based bonuses and incentives.
Opportunity to work on international e-commerce brands and be part of a global success story.
Access to professional training and certifications (e.g., Google Ads certifications).
Flexible working hours and a collaborative, innovative work culture.

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