Paid social marketing specialist
1 day ago
Position: Paid Social Specialist
Location: Bangalore, India
Type: Full-time
Viral Internet Brands
About Us:
Viral Internet Brands is a dedicated support office exclusively serving the e-commerce brands of our parent company in France. Based in the vibrant tech hub of Bangalore, India , we are the operational backbone of performance marketing, growth strategies, and marketplace optimization. Our mission is to collaborate with the French head office to deliver innovative marketing solutions that make our brands go viral in global markets.
At Viral Internet Brands, our team includes specialists in SEO, Paid Social, Paid Search, Amazon optimization, content strategy, and data analytics. We work together to create cutting-edge campaigns that drive exceptional ROI and measurable growth. Join us and be a part of a global success story
About the Role Are you passionate about creating impactful social media campaigns? Do you excel at turning ideas into high-performing ads? Viral Internet Brands is looking for a dynamic Paid Social Specialist to join our talented marketing team in Bangalore. You will manage and optimize paid campaigns on platforms like Meta, Tik Tok, and Pinterest, driving growth for our exclusive portfolio of e-commerce brands under our parent company in France.
Key Responsibilities Plan, execute, and optimize paid social media campaigns across platforms like Meta Ads Manager, Tik Tok Business Manager, and Pinterest Ads.
Collaborate with our French head office to align strategies with brand goals and guidelines.
Continuously monitor and analyze campaign performance metrics (CTR, CPC, ROAS) to refine strategies.
Test and optimize ad creatives, including visuals and copy, for maximum engagement and ROI.
Stay updated on the latest platform updates, trends, and best practices in paid social media.
Qualifications 3+ years of hands-on experience managing paid social media campaigns for e-commerce brands.
Expertise in Meta Ads Manager, Tik Tok Business Manager, and Pinterest Ads.
Strong analytical skills and familiarity with tools like Google Analytics and Data Studio.
A creative and strategic mindset with a focus on performance-driven results.
Excellent communication and collaboration skills for working with cross-functional and global teams.
Compensation & Benefits Salary: according to experience, starting 5,90,000k₹ (fixed),
Bonuses and Incentives: Performance-based bonuses and incentives to reward your success.
Opportunities to work on international campaigns for leading e-commerce brands.
Professional development through regular training and mentoring.
A collaborative and innovative work culture.
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