GRZ - Director/Senior Marketing Manager

2 days ago

Chandigarh, India Vasudha Business Solutions ( HR Recruitment Consultants) Full time
Job Description
Hiring Director/Senior Marketing Manager for a Reputed/MNC company located at Chandigarh.

RequirementsJob Description:

Seeking a dynamic and experienced Director/Senior Marketing Manager to lead and execute strategic marketing initiatives. The ideal candidate will have a proven track record in managing cross-functional teams, developing data-driven strategies, and executing integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. This position requires leadership, creativity, and an ability to thrive in a fast-paced environment.

Key Responsibilities:

  • Marketing Strategy Development:

    • Lead the development and execution of comprehensive marketing strategies across digital and traditional channels to support business objectives.
    • Analyze market trends, consumer behavior, and competitive landscape to inform marketing decisions.
    • Collaborate with senior leadership to align marketing goals with organizational objectives.

  • Campaign Management:

    • Plan, implement, and optimize marketing campaigns, from concept to execution, ensuring they are delivered on time and within budget.
    • Develop creative briefs, oversee content creation, and coordinate with internal teams or agencies to produce high-quality marketing materials.
    • Measure and analyze the performance of campaigns, making data-driven adjustments to optimize results.

  • Brand Management:

    • Ensure consistent brand messaging and positioning across all marketing channels.
    • Lead the development and refinement of the brand’s voice, identity, and market presence.
    • Monitor brand health metrics and take proactive steps to maintain or improve the brand’s image.

  • Team Leadership and Development:

    • Manage and mentor a team of marketing professionals, providing guidance, feedback, and support for career growth.
    • Foster a collaborative, innovative, and high-performance culture within the marketing department.
    • Coordinate with cross-functional teams (sales, product, design, etc.) to ensure alignment and effective execution of marketing initiatives.

  • Budget Management:

    • Oversee the marketing budget, ensuring effective allocation of resources to achieve marketing goals while optimizing spend for maximum ROI.
    • Track and report on spending and performance against budget.

  • Digital Marketing:

    • Oversee digital marketing channels including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
    • Utilize marketing automation tools and platforms to optimize customer acquisition and retention strategies.

  • Data Analysis & Reporting:

    • Analyze key performance indicators (KPIs) to evaluate the success of campaigns and marketing activities.
    • Provide regular reports and presentations to senior leadership, making recommendations for adjustments and improvements.
    • Utilize A/B testing, market research, and other methods to refine marketing strategies.

  • Partnerships & External Relationships:

    • Identify and build strategic partnerships with key influencers, agencies, and media to increase brand visibility and drive marketing effectiveness.
    • Manage relationships with third-party vendors and agencies to ensure deliverables meet quality standards and deadlines.
Qualifications:

  • Education:

    • Bachelor’s degree in Marketing, Business, or related field. MBA or advanced degree is a plus.

  • Experience:

    • 15+ years of experience in marketing, with at least 5-8 years in a managerial or leadership role.
    • Strong experience in developing and executing integrated marketing strategies, campaigns, and projects.
    • Proven ability to manage and lead a team, as well as collaborate across departments.

  • Skills:

    • Strong leadership, project management, and communication skills.
    • Excellent knowledge of digital marketing tools, platforms, and strategies (e.g., Google Analytics, SEO, SEM, email automation, social media).
    • Deep understanding of brand management, consumer psychology, and market research.
    • Data-driven mindset with the ability to analyze data and make strategic decisions.
    • Ability to adapt to change and thrive in a fast-paced environment.

  • Personal Attributes:

    • Creative and innovative thinker with a passion for marketing and staying ahead of trends.
    • Strong attention to detail and ability to manage multiple priorities simultaneously.
    • Collaborative, team-oriented approach with strong interpersonal skills.


Requirements
Hiring Senior Marketing Manager for a Reputed/MNC company located at Chandigarh. Job Description: Seeking a dynamic and experienced Senior Marketing Manager to lead and execute strategic marketing initiatives. The ideal candidate will have a proven track record in managing cross-functional teams, developing data-driven strategies, and executing integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. This position requires leadership, creativity, and an ability to thrive in a fast-paced environment. Key Responsibilities: Marketing Strategy Development: Lead the development and execution of comprehensive marketing strategies across digital and traditional channels to support business objectives. Analyze market trends, consumer behavior, and competitive landscape to inform marketing decisions. Collaborate with senior leadership to align marketing goals with organizational objectives. Campaign Management: Plan, implement, and optimize marketing campaigns, from concept to execution, ensuring they are delivered on time and within budget. Develop creative briefs, oversee content creation, and coordinate with internal teams or agencies to produce high-quality marketing materials. Measure and analyze the performance of campaigns, making data-driven adjustments to optimize results. Brand Management: Ensure consistent brand messaging and positioning across all marketing channels. Lead the development and refinement of the brand’s voice, identity, and market presence. Monitor brand health metrics and take proactive steps to maintain or improve the brand’s image. Team Leadership and Development: Manage and mentor a team of marketing professionals, providing guidance, feedback, and support for career growth. Foster a collaborative, innovative, and high-performance culture within the marketing department. Coordinate with cross-functional teams (sales, product, design, etc.) to ensure alignment and effective execution of marketing initiatives. Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to achieve marketing goals while optimizing spend for maximum ROI. Track and report on spending and performance against budget. Digital Marketing: Oversee digital marketing channels including SEO, SEM, email marketing, social media, content marketing, and paid advertising. Utilize marketing automation tools and platforms to optimize customer acquisition and retention strategies. Data Analysis & Reporting: Analyze key performance indicators (KPIs) to evaluate the success of campaigns and marketing activities. Provide regular reports and presentations to senior leadership, making recommendations for adjustments and improvements. Utilize A/B testing, market research, and other methods to refine marketing strategies. Partnerships & External Relationships: Identify and build strategic partnerships with key influencers, agencies, and media to increase brand visibility and drive marketing effectiveness. Manage relationships with third-party vendors and agencies to ensure deliverables meet quality standards and deadlines. Qualifications: Education: Bachelor’s degree in Marketing, Business, or related field. MBA or advanced degree is a plus. Experience: 15+ years of experience in marketing, with at least 5-8 years in a managerial or leadership role. Strong experience in developing and executing integrated marketing strategies, campaigns, and projects. Proven ability to manage and lead a team, as well as collaborate across departments. Skills: Strong leadership, project management, and communication skills. Excellent knowledge of digital marketing tools, platforms, and strategies (e.g., Google Analytics, SEO, SEM, email automation, social media). Deep understanding of brand management, consumer psychology, and market research. Data-driven mindset with the ability to analyze data and make strategic decisions. Ability to adapt to change and thrive in a fast-paced environment. Personal Attributes: Creative and innovative thinker with a passion for marketing and staying ahead of trends. Strong attention to detail and ability to manage multiple priorities simultaneously. Collaborative, team-oriented approach with strong interpersonal skills.

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