GRZ - Lead_Marketing (SP)

As an integral member of a young, passionate and lean team building one of the fastest growing organizations in the country, you will be working across a range of marketing and brand activities. You will be working alongside product delivery, social media and leading influencer and content relationships.

Responsibilities include:

·         Work with creators and partner teams to build fun, innovative, forward thinking content (short and long form) to drive Grazitti’s marketing objectives.

Plan and deliver influencer campaigns in line with the brand's marketing objectives

Build content that helps build Grazitti’s brand narrative and is interest for our audience

Come up with trends and insights to create the right media mix for go-to-market plans

Build through the funnel innovative ideas when co-creating marketing campaigns with other user brands.

Manage reporting and measurement.

·         Curious, with a learning mindset: We live in a constantly evolving world with user behavior, popular culture and social trends changing all the time.

You like learning and growing on the job and are open to new challenges

·         Strong Digital focus: Strong desire to understand user behavior on social media platforms.

Deep understanding of what makes users "tick" and how to engage with them as a brand.

Undertake digital marketing for groups of CXO’s, other marketing-related activities

Build social media plans and campaigns

·         Right brained: Passion for story-telling and/ or creative ideas.

Comfort with writing briefs to agencies and building creative programs to drive engagement.

Help with preparation of marketing content and Assets for training and branding.

·         A hustler: You like rolling up your sleeves and can get things done.

Conduct campaigns and virtual/physical events for MQL’s and branding

·         Organized: You keep your cool while managing multiple projects and deadline.

·         Comfortable with data: Comfortable looking at data and drawing insights.

·         Writing ability is a must.

Expertise:

·         Marketing program planning, execution, timeline and post analysis.

·         Budget and vendor management - maximizing ROI in marketing program and/or event investments

·         Developing strategy plan and executing Integrated inbound and outbound marketing programs including events, webinars / webcasts, digital marketing, email campaigns, social media channels, telemarketing, and online programs.

·         Enable development of marketing material including sales brochures, flash demos, collateral, e-books and web-based tools.

·         Proficient with Technology understanding

·         Hands-on experience with Goto Webinar, ON24, MS dynamics, MS -Excel and other marketing tools.

Qualifications:

·         8+ years of experience as a full stack marketer/Integrated Marketing, with some experience in influencer marketing and content creation targeted towards CXO’s audiences.

·         Experience communicating to decision makers would be highly desirable.

·         Huge appetite to learn, curious about all things marketing and willing to work in a high paced environment.

·         Strong communication skills and passion for story-telling.