Field Marketing Specialist

6 months ago


Guwahati, India Red Bull Full time
RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Understand and infuse global and national Red Bull strategies and philosophies in the field Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumersCapture and share essential first hand consumer perception feedback (post sampling) Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments (study, sport, party etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumersEnsure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and executionWork closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local levelAct as the “regional intelligence“ for the field sharing consumer insights in a timely manner Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidanceBased on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activitiesInvolve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities Drive innovation through Consumer Collecting:
• Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through the Wings Team
• Help SBMs innovate and accomplish relevant aspirations for their respective university Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand valuesEngage in local grass-root events for sport and/or culture that are relevant for Red Bull Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal wayBuild and maintain key relationships through local sport and/or cultural opinion leadersSupport the Field Marketing Manager in producing execution that reaches local media outlets (TV, radio, print, digital and social media)Support and amplify national digital and social media plans around launches and initiatives in the field Uphold a clean logistical system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearanceCoach & manage Consumer Collecting execution in true Red Bull spirit for the love for the detail:
• Ensure effective Wings Team communication to drive positive trial with every consumer
• Activate national and international best practices on campus encompassing the core program objectives which is the marketing and sale mix on campus Support national social media tactics around launches and initiatives in the field via Consumer Collecting Sourcing and hire Wings Team members and SBMs who are brand fitTrain and lead the SBMs, and the Wings Team respectively with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for develop to the ‘top’ shining starsImplement and uphold the national recruitment, on-boarding and training module for consistencyIdentify and nurture key talent for the potential space-to-shine opportunityPlan and conduct regular brainstorming, planning sessions and team building activitiesSupport the national finance team by managing expenses and salary information for both the Wings Team and SBMsEstablish strong networks and relationships in well-selected scenes Innovate and create impactful initiatives that will help establish a local face of our global brand to the respective fieldWork cross functionally, managing internal & external requests in line with regional prioritiesSupport the national operations team to manage product stock with disciplineSupport the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management Education & Qualifications: Master in Marketing Management or equivalent. Ideally a former SBM or Wings Team Member with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.) Experience in leading teams and managing people A strategic thinker who takes initiative and ownership and “makes things happen”. Leadership, motivation and team skills Strong analytical, planning, budgetary and project management competencies  Creative mind with a track record of putting new ideas into practice and assessing results. Understanding the core scenes in the region and has strong networking skills. Excellent communication skills, including presenting and training abilities. Is willing to learn and commitment to people management and their development. Ability to cultivate a team environment. Travel 30-40%

Field Marketing Specialist

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.



  • Guwahati, Assam, India Vodafone Idea Limited Full time

    Vodafone Idea Limited, a leading telecommunications service provider in India, seeks a seasoned professional for the role of Field Collections Specialist.Job SummaryWe are looking for an experienced individual to drive retention and collections efforts across our network. As a Field Collections Specialist, you will be responsible for ensuring that assigned...


  • guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site role...


  • guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site role...


  • Guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time...


  • guwahati, India Blueways Water Solutions Full time

    Company DescriptionAt Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring.Role DescriptionThis is a full-time on-site role for a...


  • Guwahati, India Blueways Water Solutions Full time

    Company DescriptionAt Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring.Role DescriptionThis is a full-time on-site role for a...


  • Guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site role for...


  • Guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site role for...


  • guwahati, India Blueways Water Solutions Full time

    Company DescriptionAt Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring.Role DescriptionThis is a full-time on-site role for a...


  • Guwahati, India Blueways Water Solutions Full time

    Company DescriptionAt Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring.Role DescriptionThis is a full-time on-site role for a...


  • Guwahati, India Blueways Water Solutions Full time

    Company DescriptionAt Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring.Role DescriptionThis is a full-time on-site role for a...


  • guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site role for...


  • guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site...


  • guwahati, India Blueways Water Solutions Full time

    Company Description At Blueways Water Solutions, we focus on conserving and treating water to raise water awareness for a healthier life. With over 1,000 projects in Northeast India, we specialize in Waste Water Treatment, Sewage Water Treatment, Rain Water Harvesting, Iron Removal, and Water Monitoring. Role Description This is a full-time on-site...

  • Field Executive

    3 weeks ago


    Guwahati, Assam, India Vodafone Idea Limited Full time

    Job Title: Field Executive - Customer Retention and Collection SpecialistEstimated Annual Salary: ₹800,000 - ₹1,200,000About the Company:Vodafone Idea Limited is a leading telecom service provider in India, offering pan-India voice and data services across 2G, 3G, and 4G platforms.Job Description:This role involves driving assigned retention and...


  • Guwahati, Assam, India Vantage Circle Full time

    Job SummaryWe are seeking a skilled Market Research Specialist to join our team at Vantage Circle. As an Associate, you will be responsible for delivering in-depth industrial reports, working collaboratively with various teams, and utilizing your research skills to drive business growth.About the RoleThis is a fantastic opportunity for a detail-oriented and...


  • Guwahati, Assam, India Hitachi Hi-Rel Power Electronics Full time

    Job DescriptionWe are seeking a dynamic and results-oriented Electrical Sales Specialist to join our team at Hitachi Hi-Rel Power Electronics. As an Electrical Sales Specialist, you will be responsible for achieving order booking targets and managing sales operations in Assam and the neighboring states in North East India.Key Responsibilities:Sales and Order...


  • Guwahati, India NIIT Limited Full time

    About NIIT Ltd. NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of...


  • guwahati, India NIIT Limited Full time

    About NIIT Ltd. NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of...


  • Guwahati, India NIIT Limited Full time

    About NIIT Ltd.NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of talent...