Field Marketing Specialist

3 weeks ago

Guwahati, India Red Bull Full time
RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Understand and infuse global and national Red Bull strategies and philosophies in the field Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumersCapture and share essential first hand consumer perception feedback (post sampling) Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments (study, sport, party etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumersEnsure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and executionWork closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local levelAct as the “regional intelligence“ for the field sharing consumer insights in a timely manner Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidanceBased on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activitiesInvolve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities Drive innovation through Consumer Collecting:
• Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through the Wings Team
• Help SBMs innovate and accomplish relevant aspirations for their respective university Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand valuesEngage in local grass-root events for sport and/or culture that are relevant for Red Bull Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal wayBuild and maintain key relationships through local sport and/or cultural opinion leadersSupport the Field Marketing Manager in producing execution that reaches local media outlets (TV, radio, print, digital and social media)Support and amplify national digital and social media plans around launches and initiatives in the field Uphold a clean logistical system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearanceCoach & manage Consumer Collecting execution in true Red Bull spirit for the love for the detail:
• Ensure effective Wings Team communication to drive positive trial with every consumer
• Activate national and international best practices on campus encompassing the core program objectives which is the marketing and sale mix on campus Support national social media tactics around launches and initiatives in the field via Consumer Collecting Sourcing and hire Wings Team members and SBMs who are brand fitTrain and lead the SBMs, and the Wings Team respectively with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for develop to the ‘top’ shining starsImplement and uphold the national recruitment, on-boarding and training module for consistencyIdentify and nurture key talent for the potential space-to-shine opportunityPlan and conduct regular brainstorming, planning sessions and team building activitiesSupport the national finance team by managing expenses and salary information for both the Wings Team and SBMsEstablish strong networks and relationships in well-selected scenes Innovate and create impactful initiatives that will help establish a local face of our global brand to the respective fieldWork cross functionally, managing internal & external requests in line with regional prioritiesSupport the national operations team to manage product stock with disciplineSupport the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management Education & Qualifications: Master in Marketing Management or equivalent. Ideally a former SBM or Wings Team Member with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.) Experience in leading teams and managing people A strategic thinker who takes initiative and ownership and “makes things happen”. Leadership, motivation and team skills Strong analytical, planning, budgetary and project management competencies  Creative mind with a track record of putting new ideas into practice and assessing results. Understanding the core scenes in the region and has strong networking skills. Excellent communication skills, including presenting and training abilities. Is willing to learn and commitment to people management and their development. Ability to cultivate a team environment. Travel 30-40%

Field Marketing Specialist

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

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