Pardot Developer
1 month ago
Responsibilities:
- Developand execute email marketing campaigns using SFMC AE includingcampaign setup email design testing anddeployment.
- Buildand manage lead nurturing programs to engage prospects and movethem through the salesfunnel.
- Implementand maintain SFMC AE integrations with Salesforce CRM and otherthirdpartyapplications.
- Strongunderstanding of email marketing principles lead generation andmarketing automation bestpractices.
- Createand manage landing pages and forms to capture lead information andtrack conversionrates.
- Proficiencyin HTML/CSS and HML for email template customization is aplus.
- Monitorand analyse campaign performance metrics providing insights andrecommendations foroptimization.
- Excellentanalytical skills with the ability to interpret data and makedatadrivendecisions.
- Collaboratewith crossfunctional teams including sales content and design toalign marketing efforts and driveresults.
- SalesCloud knowledge and ability to set up features such as EngagementHistory and B2B MarketingAnalytics.
- Stayinformed about SFMC AE best practices updates and new features andprovide training and support to team members asneeded.
- Strongcommunication and collaboration skills with the ability to workeffectively in a teamenvironment.
Responsibilities : Develop and execute email marketing campaignsusing SFMC AE including campaign setup, email design, testing, anddeployment. Build and manage lead nurturing programs to engageprospects and move them through the sales funnel. Implement andmaintain SFMC AE integrations with Salesforce CRM and otherthird-party applications. Strong understanding of email marketingprinciples, lead generation, and marketing automation bestpractices. Create and manage landing pages and forms to capturelead information and track conversion rates. Proficiency inHTML/CSS and HML for email template customization is a plus.Monitor and analyse campaign performance metrics, providinginsights and recommendations for optimization. Excellent analyticalskills with the ability to interpret data and make data-drivendecisions. Collaborate with cross-functional teams including sales,content, and design to align marketing efforts and drive results.Sales Cloud knowledge and ability to set up features such asEngagement History and B2B Marketing Analytics. Stay informed aboutSFMC AE best practices, updates, and new features, and providetraining and support to team members as needed. Strongcommunication and collaboration skills, with the ability to workeffectively in a team environment.
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