Manager-Marketing (CBG)

Job Description:

Unique Job Role

Digital Manager- Marketing 

Function

CBG

Reporting to

Manager Marketing-CBG

Business

W&W – Corporate Office

Level

Quarter of hire

Job Details

This role will be responsible for developing and managing digital marketing strategies and campaigns. We are looking for a creative, analytical and experienced Digital Marketing Specialist to join our team As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns including Salesforce Pardot, LinkedIn tools, Lead gen, performance marketing, SEO and actively engaging with the business to optimize the performance of our digital platform

External Interfaces

Internal Stakeholders

E-commerce platformsSalesforce and Pardot teamExperts in the domain of SEO/SEMExternal agencies Ad and creative agencies, Marketing agencies / LinkedIn Partners Influencers Titan marketing team Sales TeamOther brand teamDigital teamIT / infosec teamRegional Sales team

Job Requirements

Education

MBA from a premier institute preferably in marketing Advanced Google certified SEO & SEMKnowledge of Marketing Automation / Salesforce

Relevant Experience

5-8 years of experience in Digital MarketingExperience in Retail / FMCG / Digital Agency industryExperience in performance marketing / lead gen campaigns.

Behavioural Skills

Tech & Digital savvyEntrepreneurial driveNurture relationship Influence for impactAccountabilityBelieves in peoplePassion for technology, categories and products

Knowledge

Marketing StrategyCustomer Journey and lifecycleSales OrientationPerformance marketing- lead generationSalesforce and Pardot knowledgeProficiency with SEO tools (advance level)Experience with Google Ads and Google AnalyticsExp with Website / Ecomm analyticsLinkedIn tools- sales navigator / LinkedIn sales insightsAgency management 

Key deliverables

Process Contribution

Process Outcome

Performance Measure

Marketing : Digital Strategy Development : Annual marketing plan

Undertake marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths in the digital space Liaise with the agencies to provide inputs with regard to the digital marketing plan, budget as a part of the larger marketing plan for the year Market research and insights Adherence to timelines and guidelinesQuality of inputs

Digital Marketing plan and SEO

Develop the digital brief aligned to the marketing strategy and brief the media and creative agencies for the development of the plan Evaluate the creative plan and media plan developed by the agencies and provide recommendations to ensure its alignment with the brand and business requirements Planning, building, and implementing digital marketing campaigns across multiple channels and platforms. Define requirement, tasks and resources associated to SEO strategy Define and manage SEO, search engine, social media and internet marketing industry trends and development Keep pace with on-page, off-page activities, SEO Tools – Google analytics, Google ad word. Tracking digital marketing performance Overseeing the creation and maintenance of social media content

Tracking digital marketing performance

Digital marketing calendarDigital strategy for SMART, aligned to the business strategyMarketing brief finalised marketing plan Achievement against the planAdherence to brand guidelines and business requirementsBrand engagement matrix

Website Launch and Website Management

Ensure smooth launch of CBG Website with Ecommerce Work closely with the IT team on the marketing deliverables Understand SEO requirement and make sure the website is compliant with our SEO requirement- regular update with IT team Website management and regular update on the product part

Regular website analytics and report preparation. Suggest ways to improve the website performance against deliverables

Website launch with tech requirementWebsite analyticsWebsite management Adherence to SEO targetAdherence to timelines

Performance Marketing & Marketing Automation 

Evaluate the performance of the digital / social media campaigns vis a vis the plan and undertake action planning and course corrections as per the requirements Management of performance marketing campaigns and making sure the CPL is benchmarked against the competition and devise strategy to optimise the campaign to get more valid leads at better CPL Owning Pardot implementation, configuration, data management, operations and working with the Salesforce Connector (creating landing pages, tracking online behaviour etc). Enabling Marketing with automation capabilities and supporting platform users across marketing. Adhering to timelines for carrying out various campaigns. Make sure the collateral received (creatives/ newsletter) on time. Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated Managing Lead gen campaignDatabase profilingEmail strategyData analyticsPerformance monitoring and action planning Adherence to lead conversionNo. of leads receivedAchievement of targetsCPL

 Marketing tools enablement for the sales team

Understanding of various LinkedIn tools like sales navigator, LinkedIn sales insights etc and propose ways to get leads through various mediums Continuous coordination with the sales team and recurring training to be provided to use digital tools for lead generation and warm calling  Use of Salesforce for digital leads updation and create smooth transition for lead flow. Regular review with the sales team for salesforce usage for digital leads and make sure the leads are converted Training of sales teamDigital leads analysisSalesforce adoption and updation for digital leadsLinkedIn tools Adherence to targetAdherence to timelines

Vendor Identification and agency management

Finalise on the identified vendors /agencies basis their offerings, capabilities to partner with the firm Negotiate with the vendors on the rates within the recommended price range & empanel the vendors /agencies as per the recommended guidelines Periodically evaluate the vendor on the performance against the agreed statement of work for and determine contract renewal / continuation decisions Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions Vendor identification and selectionVendor performance management & action planning Adherence to guidelines and timelinesPerformance of vendors vis a vis the agreed SOWAchievement of targets

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