Email Marketing Specialists

Found in: Talent IN C2 - 3 weeks ago

Dehradun, India Rankmantra Full time

Company Overview


Rankmantra is a leading IT service and consultancy company with a passion for innovation and a focus on customer satisfaction. We offer a wide range of IT services that help businesses grow and succeed in the digital age. With our headquarters in the vibrant city of Dehradun, we have a dedicated team of professionals who are committed to delivering excellence in every aspect of our work.


Job Overview


We are seeking a talented and experienced Email Marketing Specialist to join our team at Rankmantra. As an Email Marketing Specialist, you will play a crucial role in developing and implementing email marketing strategies to promote our services and engage with our target audience. This is a full-time position based in Dehradun, Uttarakhand, India, with a junior-level experience requirement of 1 to 3 years. The successful candidate will have a strong understanding of email marketing best practices and be able to effectively drive lead generation and mass mailing campaigns targeting the US and UK markets.


Qualifications and Skills


  • 1-3 years of experience in email marketing or a related field
  • Excellent knowledge of email marketing platforms and tools
  • Proficient in HTML and CSS for email template design
  • Strong analytical and problem-solving skills
  • Proven track record of driving lead generation and customer engagement through email marketing
  • Ability to work effectively in a fast-paced, deadline-driven environment
  • Excellent communication and interpersonal skills
  • Experience in targeting the US and UK markets is highly desirable


Roles and Responsibilities


  • Develop and execute email marketing strategies to promote our services and engage with our target audience
  • Create and manage email marketing campaigns, including lead nurturing and customer retention
  • Design and optimize email templates to ensure effective and visually appealing communication
  • Segment and analyze email lists to drive personalized and targeted email campaigns
  • Conduct A/B testing to optimize email performance and engagement metrics
  • Collaborate with cross-functional teams to integrate email marketing with other digital marketing channels
  • Monitor and report on email marketing metrics and identify areas for improvement
  • Stay up-to-date with industry trends and best practices in email marketing





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