Digital Marketing Executive

4 weeks ago

Dehradun, India Digital Folks Full time
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Insta, etc.)
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update the website
  • Collaborate with designers to improve user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date

Requirements :

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Google Adwords, Facebook Ads, and Email campaigns
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
  • Skills and experience in creative content writing
  • Knowledge of Search Engine Optimization (Off page, On page)
  • Knowledge of Search Engine Marketing (SEM), Social Media Marketing (SMM)
  • Knowledge of Map Citation
  • PPC Adwords and Campaign

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