Email Marketing Specialist
Found in: Talent IN C2 - 3 weeks ago
Company Overview
Rankmantra is a leading IT service and consultancy company with a passion for innovation and a focus on customer satisfaction. With our headquarters in Dehradun, we offer a wide range of IT services that help businesses grow and succeed in the digital age. With a team of dedicated professionals, we strive to deliver exceptional results and exceed our clients' expectations.
Job Overview
We are seeking a talented and experienced Email Marketing Specialist to join our team at Rankmantra, a leading IT service and consultancy company. As an Email Marketing Specialist, you will be responsible for developing and implementing effective email marketing campaigns to drive customer engagement and retention. The ideal candidate will have 1 to 3 years of experience in email marketing and a strong understanding of digital marketing strategies.
Qualifications and Skills
- Bachelor's degree in marketing, communications, or a related field
- 1 to 3 years of experience in email marketing or a similar role
- Proficiency in email marketing tools and platforms, such as MailChimp or HubSpot
- Strong understanding of digital marketing strategies and best practices
- Excellent written and verbal communication skills
- Ability to analyze data and derive actionable insights
- Detail-oriented and highly organized
- Ability to work independently and collaboratively in a fast-paced environment
- Knowledge of HTML and CSS is a plus
Roles and Responsibilities
- Develop and execute email marketing campaigns to drive customer engagement and retention
- Create and manage email databases for lead generation and customer segmentation
- Optimize email content and design to improve open rates, click-through rates, and conversion rates
- Track and analyze campaign performance metrics and provide insights and recommendations for improvement
- Collaborate with cross-functional teams to develop integrated marketing strategies
- Stay up-to-date with industry trends and best practices in email marketing
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