Digital Marketing Executive

2 weeks ago

Sany, India APPSeCONNECT AUTOMATION PRIVATE LIMITED Full time
MARKETINGKOLKATA DIGITALMARKETING EXECUTIVE Hi I mJhilik VP Marketing at APPSeCONNECT. We re building anintegration platform throughwhich enterprises can connect their business applications like ERPsystems (SAP Microsoft Dynamics NetSuite and others) with ecommercewebsites CRM solutions and more. Overthe past year APPSeCONNECT has undergone a phenomenal evolutionOver 1200 businesses have embraced our platform shifting fromtraditional integration approaches to our robust timetested andscalable solution. Join us in revolutionizing the way businessesconnect and grow Aswe scale our efforts in 2023 and beyond we re constantly lookingfor smart and talented individuals to learn and grow with us andmake an impact in the B2B SaaS industry. A concise glimpse into therole As a Digital Marketing Executive youll leadthe charge in generating qualified leads through targeted digitalcampaigns. Utilizing SEO PPC email marketing and social media youllattract and capture leads while collaborating with sales teams toensure alignment with business goals. Your role involves optimizing SEO strategiesmanaging PPC campaigns and designing targeted email campaigns forlead nurturing and customer retention. With a focus on datadrivenanalysis youll track metrics provide insights and continuouslyrefine strategies to maximize ROI. Additionally youll leverage customerinsights to tailor marketing strategies ensuring compliance withregulations and maintaining brand consistency across all digitalinitiatives. Your Time Will Be InvestedInLeadGeneration:
  • Develop and executedigital marketing campaigns that effectively generate qualifiedleads.
  • Utilize SEO PPC email marketing andsocial media to attract and capture leads.
  • Collaborate with sales teams to ensure leadsare wellqualified and align with business goal Develop execute andmanage paid acquisition campaigns across various channels (SEM SMMPPC etc.) to achieve measurable results in lead generation customeraddition and revenue growth.
SEOOptimization:
  • Implementand manage SEO strategies to increase organic search visibility andranking.
  • Regularly perform keyword researchand optimize website content including landing pages and blogposts.
  • Track report and analyze websiteanalytics and organic traffic.
EmailMarketing:
  • Designand execute email campaigns for lead nurturing customer retentionand upselling.
  • Segment email lists based onuser behavior and engagement to personalize communications.
  • Analyze campaign performance and adjuststrategies based on open rates clickthrough rates and conversionmetrics.
PaidAdvertising
  • Manage and optimize PPC campaignsacross platforms such as Google Ads and LinkedIn Ads.
  • Monitor budget allocation and ROI of paidcampaigns.
  • Adjust strategies based onperformance metrics to maximize conversion rates and minimize costper acquisition (CPA).

PerformanceMetrics and Analytics:
  • Regularly track andreport on digital marketing metrics including leads generatedconversion rates engagement rates and overall ROI.
  • Use analytics to inform and adjust digitalmarketing strategies.
  • Provide insights andrecommendations to stakeholders based on datadriven analysis.
CustomerInsights Performance Metrics andAnalytics:
  • Utilize customer dataand feedback to understand customer needs preferences andbehaviors.
  • Leverage insights to tailormarketing strategies and messages.
  • Collaboratewith product teams to inform product development and improvementbased on customer insights.
CustomerInsights Performance Metrics andAnalytics:
  • Stay uptodate withdigital marketing technologies and trends.
  • Evaluate and implement marketing tools andtechnologies to improve efficiency and effectiveness.
  • Ensure integration of various marketing toolswith other business systems (e.g. CRM).
CustomerInsights Performance Metrics andAnalytics:
  • Ensure all digital marketingactivities comply with industry laws and regulations.
  • Maintain brand consistency across all digitalmarketing initiatives and communications.
Requirements
  • Strongunderstanding of digital marketing tactics including social mediaadvertising paid search and display advertising and emailmarketing.
  • Experiencein optimizing landing pages and user funnels.
  • Demonstrableexperience creating and managing PPC campaigns search/displayadvertising marketing databases email generation and validationand/or content distribution.
  • Solid knowledge ofwebsite analytics tools (e.g. Google Analytics Webmaster SEMrushetc).
  • Experience insetting up and optimizing Google AdWords campaigns.
  • Knowledge in LinkedInAds Facebook Ads Twitter Ads.
  • Familiarity withSales enablement and engagement platforms like Apollo.io Klentyetc.
  • Familiarity withB2B Lead Generation and validation Software like LeadfeederFactors.ai etc.
  • Familiarity with CRMtools like HubSpot Dynamics CRM etc.
  • Interest in leadgeneration data collection and outreach for B2B companies.
  • Organized individualwith a knack in creating and managing marketing databases.
  • Strong communicationand collaboration skills with the ability to work effectively incrossfunctional teams.
Qualifications:
  • GraduationDepartment: Bachelor s or Master s degree in marketing or anyrelated field.
What s in it for you
  • Make Friends& Fans Work with zeal get recognized bondwith likeminded people and witness your work impacting businessespositively across the globe
  • Work with the Best Minds Your expertise matters Get the opportunity toclosely work with our founders. the leadership team and gainknowledge from some of the best minds in the domain.
  • Work and Play TogetherTeam WorkVacations or Workcations on the houseTravel stay and slay with your team and get endless opportunitiesto bond work and explore together.
  • Competitive compensationSalary Incentives ESOPS
  • Health is Wealth Get companywide medical insurance and health policies
  • Interaction is the keyHave inperson gatherings meetups hackathons andcultural events
  • Keep EvolvingWe organize learning and development programs toupskill employees
  • State of theArt Infrastructure We provide topoftheline equipmentand the latest technology both for inoffice experience and ourdigital workplace. For there should be no glitch amidst creativity
At APPSeCONNECT we believe inthe power of Connections.
  • The Product Our intelligent integration platform providessimple to use yet powerful automation to businesses across theworld. We aim to Connect businesses to a future of endlesspossibilities through automation.
  • The Mission Ouraim is to make integrations better faster and more intuitive foreveryone so that people can choose various bestofbreed applicationsto run their business and yet bind them together efficiently.
  • What We Do Wehelp businesses unlock productivity through integrationand automation and accelerate time to market for organizations byrapidly identifying and automating as many business and ITprocesses as possible.
  • Our TeamOur Biggest Flex Our team is comprised ofcreative individuals dedicated to creating value for themselveswhile closely working with APPSeCONNECT. Every day is a newopportunity to explore new horizons. We believe in creative libertyand have made APPSeCONNECT the perfect platform for automationchamps to flex their innovative minds.

ppc,digitalmarketing,b2b marketing,saas marketing,campaigns,performancemetrics,email

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