Marketing Analyst and Program Manager

4 weeks ago

New Delhi, India Cambridge University Press Full time

Job Title:

Marketing Analyst & Program Manager

Department / Business Unit:

Marketing

Location:

Delhi

Reports to (job title):

VP Marketing - South Asia

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organization, and a proud part of the University of Cambridge. 

JOB PURPOSE  

The Marketing Analyst & Program Manager will be responsible for the following key tasks 

Analyzing Sales Funnels and Customer Intent for multiple products and business verticals  Reporting on Marketing KPIs arising out of off line and on line initiatives such as leads, conversion rates, event outcomes, social media engagement  Budget Management and tracking marketing costs, ROIs and ROEs and budget distribution, design governance models  Conduct competitive research, analyze benchmarking data and market opportunities and gather market intelligence  Design and implement market & consumer surveys.  Develop program assessment protocols for marketing initiatives for evaluation & continuous improvement, analyzing risks.  Work closely with project sponsors and cross-functional teams to monitor scope, deliverables, required resources, work plan, and execution deadlines  Database management & analysis  Prepare presentations and marketing reports for various marketing initiatives & campaigns  Managing communications, project updates, and knowledge shares with all stakeholders 

What we're looking for  

We are looking for a passionate marketing analyst and a strategic thinker. We can organize & prioritize each activity and also take up key special projects as part of market analyses. 

Bachelor's degree in statistics, mathematics, or marketing  + years of experience working as a marketing analyst or equivalent and carrying out the tasks as defined in the job purpose. Possess Excellent verbal and written communication skills in addition to research, analytical, and data interpretation skills.  Good knowledge of analytical software such as SAS, SPSS, Google Analytics, WINDBS, Salesforce, HubSpot, MS Office, Survey Tools and CRM programs  Excellent organizational skills, Time Management and analytical skills, with attention to detail  Ability to translate complex concepts and methodologies into easily understandable language 

Why Cambridge University Press & Assessment?  

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background. 

Diversity of thought, background, and approach creates better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet. 


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