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Marketing Analyst and Program Manager
1 week ago
Job Title:
Marketing Analyst & Program Manager
Department / Business Unit:
Marketing
Location:
Delhi
Reports to (job title):
VP Marketing - South Asia
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organization, and a proud part of the University of Cambridge.
JOB PURPOSE
The Marketing Analyst & Program Manager will be responsible for the following key tasks:
- Analyzing Sales Funnels and Customer Intent for multiple products and business verticals
- Reporting on Marketing KPIs from offline and online initiatives like leads, conversion rates, event outcomes, social media engagement
- Budget Management, tracking marketing costs, ROIs, and budget distribution, design governance models
- Conducting competitive research, analyzing benchmarking data and market opportunities, gathering market intelligence
- Designing and implementing market & consumer surveys
- Developing program assessment protocols for marketing initiatives, evaluating & improving continuously, analyzing risks
- Working closely with project sponsors & cross-functional teams to monitor scope, deliverables, required resources, work plan, and execution deadlines
- Database management & analysis
- Preparing presentations and marketing reports for various marketing initiatives & campaigns
- Managing communications, project updates, and knowledge shares with all stakeholders
What we're looking for
We seek a passionate marketing analyst & strategic thinker who can organize & prioritize activities and take up key special projects for market analyses.
- Bachelor's degree in statistics, mathematics, or marketing
- + years of experience as a marketing analyst or equivalent
- Possess Excellent verbal and written communication skills along with research, analytical, and data interpretation skills
- Good knowledge of analytical software like SAS, SPSS, Google Analytics, WINDBS, Salesforce, HubSpot, MS Office, Survey Tools, and CRM programs
- Excellent organizational, Time Management, and analytical skills with attention to detail
- Ability to translate complex concepts and methodologies into easily understandable language
Why Cambridge University Press & Assessment?
Cambridge University Press & Assessment is dedicated to fostering a workplace where everyone can enjoy a successful career, voice their opinions, and engage in continuous learning for mutual improvement. We embrace applications from all candidates, irrespective of demographic characteristics and diverse backgrounds. Diversity of thought, background, and approach leads to better outcomes. Maintaining an inclusive culture is crucial to achieving our purpose of contributing to society through education, learning, and research at the highest international levels of excellence.
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