Head - Growth

3 weeks ago

Gurugram, India Elevation Capital Full time

This role is with one of our portfolio companies.

We’re looking for a Head of Growth to drive user acquisition. You'll be responsible for crafting and executing innovative strategies to attract and engage users whilst keeping paid CAC under control.

Roles and Responsibilities:

Growth Strategy & Optimization:

  • Develop data-driven, non-paid user acquisition strategies aligned with business goals.
  • Identify and implement high-impact initiatives that drive sustainable user growth.
  • Continuously monitor and optimize acquisition funnels to maximize ROI (Return on Investment).

Content Scaling:

  • Develop engaging content strategies to increase brand awareness and organic reach across various channels (SEO, social media, etc.).
  • Build and foster thriving online communities that attract and retain users.
  • Oversee the creation of compelling YouTube content to drive user acquisition (as highlighted in KR 2).

Product Adoption & Engagement:

  • Implement effective onboarding strategies to ensure new users have a positive first experience.
  • Identify levers to optimize user engagement and retention within the product.
  • Collaborate with product teams to enhance features and functionalities that drive organic growth.

Data Analysis & Reporting:

  • Track and analyze user acquisition metrics to measure the success of campaigns and identify areas for improvement.
  • Translate insights into actionable strategies that optimize our non-paid acquisition efforts. o Regularly communicate progress and performance to stakeholders
  • Data Analysis & Reporting:

Requirements

  • 10+ years of experience in non-paid user acquisition strategies with a proven track record of success.
  • Deep understanding of organic growth channels (SEO, content marketing, etc.).
  • Expertise in data analysis and the ability to translate insights into actionable strategies.
  • Strong content creation skills with a focus on crafting engaging narratives.
  • Creative and resourceful with the ability to think outside the box.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.

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