Brand Manager Dunkin

6 months ago

Noida, India Jubilant Foodworks Full time

Roles and Responsibilities

We are looking for people who are curious, use data to find insights have love food and consumer interaction and are passionate about growing digital / retail brands. It’s a role which will stretch across Innovation, Business case development, Mark comm and instore and online deployment

The brand currently has a network of 25 stores with ambition to be 300 stores in next 4 years.

Dunkin is on a transformative journey to be a beverage brand, which inspires people to be young at heart and enjoy there beverage and bakery in a fun, youthful settings becoming a enabler for positive emotion which they always cherish.

The incumbent will be responsible for innovation in Dunkin F&B portfolio. The role spans out across, 6 key P’s ( product / pack design, proposition, price , promotion aided digitally & place- new city opening strategy)

The incumbent will be also responsible for operationalising the strategy in store, by owning the P&L/ GM / Innovation and visual identity. The person, will work closely with NPD/ store training team for developing brand and category brand plans ( food & beverage strategy, menu & pricing engineering and planning innovation, media and digital activation calendar).

- Drive growth for Dunkin. Through new user acquisition for Dunkin by crafting right product strategy, menu / promo and combo design

o Work on consumer acquisition, retention and frequency strategy, make DUNKIN’ a preferred 3rd space for consumers

o Work with cross functional team members for the short term and mid term marketing calendar , centred around product innovation, deployment and key occasion building

- Brand P&L ownership, growth , GM and road to profit

o Work like a entrepreneur –own GM / Price and promotion plan for respective category . Brand manager

will be responsible for category topline / GM / Food cost target

o Drive new user recruitment Increasing frequency of purchase of existing category buyers & also grow penetration. Drive partnership (withChefs/external consultants) to bring scalable solutions.

- Build Excitement : Develop an innovation calendar, which caters to different consumer occasions, big event days , develop a rolling innovation plan for 3-12 months, depending on key consumer needs and brand category strategy (for the relevant portfolio) by working closely with, cross functional partners and external partners This will include

o Responsible for Brand Audit : Weekly and monthly need of the brand, using data to finding gaps in portfolio and importantly adjusting right portfolio and pricing strategy for growth.

o Span out the detailed understanding of business strategy (barriers, frequency, repeats and new customer acquisition) and how innovations can plug these white spaces to drive penetration and acquisitions

o Lead business case planning, ( volume calculation, estimation and financials) pricing/ instore promotion planning

o Comprehensive benchmarking ( across 4P’s) in direct and indirect competitive categories o Curiosity to learn and have a good communication both written and oral

o Proficiency in MS office – specially excel & PPT is a must

QUALIFICATIONS, EXPERIENCE & SKILLS:

4-5 years experience from FMCG / Telecom / Consumer Insight . Atleast last 3years in marketing is a must.

Enjoys data handling skills & has higher bias for action

Consumer obsession, observant and thrives to solve underlying business needs using data & curious to learn

Ability to work with large teams and can collaborate with multiple stake holder

The job needs mavericks, who are passionate marketers who curious to learn and enjoy food

Non Negotiable required in candidate (i) Attitude to learn every day (ii) Growth Mindset – If it has to be it has to be me. (iii) Ownership – Ability to finish things (iv) Obsession about consumer understanding (V) Ability to work in cross functional teams . JFL as a company values enterprise thinking and self starter attitude. DUNKIN is a strong brand, which has the mandate to pivot into a Coffee first brand, for the discerning indian consumers.

What this role will add to your experience: (i) Brand Management – How does positioning and brand transformation happens (ii) Brand building in digital media landscape (iii) Learn the fast ( Scrum ) paced Innovation cycle (iv) Learn how to work with NPD for the localising the global Menu (v) High Growth Industry – Branded QSR will grow 2x rate of GDP (vi) Leadership – Influencing / collaboration and resilience to operate and win in multistake holder environment

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