Senior Brand Executive

6 months ago


Noida, India Jubilant Foodworks Full time

Roles and Responsibilities

The job ‘Brand Executive – Dunkin’ We are looking for people who are curious to learn the science and art of making big brands. The role requires curiosity to learn, accountability to own the task and maturity to execute in on time in a collaborative way. The person should have good MS office and good written & communication skills. Given QSR is a fast paced environment, speed and rigour is of most importance.

The brand will do a massive re-launch to become more youthful and irreverent

Sole ownership for all marketing related agency relationships & payment management for the brand

Planning and executing tasting and doing a quick analysis on key insights

Work on internal systems on data mining and helping the brand manager on planning next campaign

Run bi-monthly competition product and pricing indexing

Work with creative agencies on – Photo shoots / Key Visual development / Digital marketing and Offline marketing collaterals

Work closely with brand activation team and supply chain team

Keep track of marketing spends

Brainstorm new and innovative growth strategies

Work with different creative partner agencies and take regular follow up on completion of task so that execution on ground is not lapsed

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal:

Work with NPD / SC and brand activation team

Work with Finance team on monthly provisions and marketing budgets

External:

Work with External Creative marketing Agencies

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Graduate with an interest in Sales and marketing. MBA will be an added bonus.

2-4 Years in marketing in a product company or an advertising firm

Has resilience and is good in adaptability

Partners and support functions like operations and supply chain

Drive for results– Bias for action

Good Presentation skill is an added advantage

Up-to-date with latest trends and marketing best practices

This role will prepare a person on concepts of Brand management and how you can grow in space of marketing. The incumbent will be part of the team who will work on brand re-positioning and brand planning and concepts of menu / New launches.


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