Executive- Paid Media
1 month ago
Job Description
• Work on projects on Paid Media- SEM, Display, Social media on different clients
• Analyse, track and optimize on an ongoing activities basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
• Preparing of the Monthly, Quarterly & yearly digital performance with various Media & Brand team
• Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
• Study competition and recommend /implement changes to gain edge above competition
• Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same
Qualifications
Ability to prioritize and multi-task, work successfully with teams, and work under pressure
Strong communication, project management and time management skills
Loyalty & Stability; Excellent interpersonal, communication & presentation skills
Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner
Working knowledge on Excel, PowerPoint, and Microsoft Word skills
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